Marketing Director

**Marketing Director**

The Innovative CPA Group is seeking a creative, strategic **Marketing Director** to lead marketing initiatives for our growing CPA firm. This role will develop and execute campaigns that strengthen our brand, support business development, and connect our firm with middle-market businesses, business owners, executives, clients, prospects, and referral partners.

We are looking for a marketer first - someone with strong creative instincts, campaign planning skills, and the ability to take an idea from concept through execution. The ideal candidate is also comfortable working hands-on in HubSpot. This is not a HubSpot administrator or developer role.

**Please note before applying:** Experience marketing accounting, CPA, tax, audit, advisory, or other professional services is strongly preferred. Experience marketing to businesses, business owners, executives, or other middle-market clients is highly valued. Financial services or wealth management marketing experience is not required.

**Marketing & Campaign Strategy**

* Develop and lead multi-channel marketing campaigns across email, digital, social, print, and direct outreach.
* Create compelling messaging and content for middle-market businesses, business owners, clients, prospects, and referral partners.
* Promote the firm's tax, accounting, audit, and advisory services through targeted campaigns and thought leadership.
* Maintain a consistent and professional brand across all marketing materials.
* Manage the firm's marketing calendar, priorities, and campaign timelines.

**Marketing Automation**

* Build and launch campaigns in HubSpot, including emails, landing pages, forms, segmentation, and lead scoring.
* Monitor campaign performance and use results to improve future campaigns.
* Maintain accurate marketing data and reporting.

**Business Development & Events**

* Partner with firm leadership and partners to support business development and growth initiatives.
* Develop marketing materials and campaigns that support client acquisition and referral relationships.
* Plan and oversee client, networking, educational, and community events.
* Manage event marketing, including invitations, materials, presentations, and follow-up.

**Leadership & Collaboration**

* Lead and mentor marketing staff and coordinate with outside vendors as needed.
* Partner with tax, accounting, audit, and advisory teams to understand their services and marketing needs.

**Qualifications**

* 7+ years of marketing experience, preferably in a CPA, accounting, professional services, or B2B environment.
* Experience marketing to businesses, business owners, or middle-market clients preferred.
* Hands-on experience with HubSpot.
* Strong writing, creative, campaign development, and project management skills.
* Experience planning and executing events.
* Prior experience leading, managing, or mentoring marketing staff.

**What You'll Love About Us**

* Competitive compensation, commensurate with experience
* 401(k) plan with employer match
* Paid health insurance for Employee, with dependent/spouse coverage at employee cost
* 4 weeks of vacation
* Onsite gym membership (Shelton location)
* Hybrid option are available for the right candidate