Marketing Director

Director of Marketing — HIT AI Solutions $105,000–$125,000 plus performance bonus up to $20,000.About HIT AI Solutions HIT AI Solutions is a marketing platform for brick-and-mortar retailers, including trailer and equipment dealers, tire shops, auto body shops, furniture stores, jewelry stores, and home services businesses. We create and post content for our clients, manage their leads, and track which ads lead to in-store sales.About the Role The Director of Marketing will lead marketing for a national merchant with 40 locations and help build the processes HIT will use for future clients. This role reports directly to the founder and works closely with our engineering team.Responsibilities Manage marketing across 40 locations, keeping the brand consistent while tailoring content to each locationLead paid social strategy, including targeting, creative, budgets, and performance decisionsAssign UTM parameters to posts and ads, and track performance of both paid and organic contentBuild and manage offline attribution by matching in-store sales to the leads and ads that produced them, and sending that data to Meta through the Conversions APIDocument manual workflows so they can be automated in the HIT platformWork with the founder and engineering team to plan new platform featuresQualifications 5+ years of digital marketing experience, with a focus on local retailExperience managing Meta ad accounts, including Business Manager and multi-Page setupsUnderstanding of offline conversion tracking, such as Meta Conversions API or POS-to-ad attributionStrong working knowledge of UTM tracking and Google AnalyticsExperience using AI tools in content creationComfortable working in an early-stage company where processes are still being builtPreferred Qualifications Experience with dealerships or franchisesExperience working with DMS or POS dataTools You'll Use Meta Business Manager, Ads Manager, and Business SuiteGoogle Business Profile and Facebook MarketplaceTwilio or another SMS marketing platformLightspeed or a similar dealership POS/DMSHIT's in-house CRMPrior experience with all of these tools is not required.#J-18808-Ljbffr