Marketing Director

The Marketing Director will oversee and provide strategic direction to staff in carrying out advertising, promotions, player development and entertainment for the resort. The position will work with operations to develop effective marketing and advertising programs that support all aspects of the resort including non-gaming amenities

Essential Functions:

Create public relations plans for property activities and product releases including use of social media
In coordination with ECR Business Intelligence, develop and manage annual marketing plan for the resort, including direct mail, advertising, promotions and special events
In coordination with ECR Business Intelligence, develop and manage short and long-range strategic marketing plans for Resort Club and Player Development
Prepare and present the annual marketing plan
Ensure satisfactory profit/loss ratios are attained for casino promotions
Ensure completion of monthly competitor tracking information and oversee the shopping program
Implement special programs for Elite and Classic Resort Club members to maximize profitability
Oversee the development of offers, promotions and special events
In coordination with ECR Marketing, develop the annual entertainment events plan and the execution of entertainment events during the year
Work with agency and internal partners to schedule all types of advertising to reach desired demographics through digital media, direct mail, newspaper, radio, television, billboard, etc.
Work with the ECR Digital Marketing Coordinator to develop quarterly and annual Digital Advertising, Social Media and Reputation Management goals. Ensure all creative is done in accordance with the brand guidelines for Elite Casino Resorts and the resort location.
Provide internal signage and support to promote all outlets and promotions within the resort
Continually search out new markets, identify consumer needs and effectively match and/or package existing products to meet needs.
Provide on-going training to ensure staff is making sound reinvestment decisions and remain thoroughly knowledgeable of the card program, club benefits, resort amenities/promotions and all marketing programs and promotions.
Oversee and administer policy and procedure for operational initiatives and event/promotional support.
Work closely with operations to develop specific advertising plans to achieve each outlet’s annual goals
Communicate all casino and outlet promotions and events to the ECR Business Intelligence team in the monthly marketing planning and proforma process
Keep up on casino and non-gaming promotion performance and communicate results to the General Manager and Communicate all marketing updates and changes to the General Manager and Department Directors
Provide feedback to General Manager regarding service levels, profitability and opportunities
Ability to travel to other Elite Casino properties to understand their slot operations and assist with projects as necessary. Manage expenses based on budgeted guidelines and business volumes to include payroll and staffing levels.

Required:

Mastery – Mastery of theories, principles, and complex techniques or the diverse, cumulative equivalent gained through broad seasoning and/or special development. Typically requires a Master's degree (M. A.) or equivalent; minimum of ten years related experience and/or training; or equivalent combination of education and experience
Director - Direction of a major unit with noticeable functional diversity or guidance of a function(s) which significantly affects all or most of the organization.
Critical – Skills in understanding and motivating people and negotiation. This is the highest level of interpersonal skills, usually required for positions that are accountable for the development, motivation, assessment, and reward of other employees.
Broadly Defined – Thinking within concepts, principles and broad guidelines towards the organization’s objectives or functional goals. This is done in an environment that is intangible or unstructured.
Unique – New or nonrecurring situations requiring the development of new concepts and imaginative.
Very High – Broad organization policies, community or legislative limits, and the mandate of the organization.
High – Results achieved affect all other departments and the company as a whole.
Primary – Controlling impact – the position has effective control over the significant activities and resources which produce the results and is the sole position which must answer for the results.