Marketing Director

Clinic Marketer (Physician Liaison & Marketing Coordinator)

Status: Full-time

Location: McAllen, TX — about 60% in the field, 40% in clinic

This role is the face of the clinic to referring providers and the community. You will spend most of your week visiting physician offices, urgent cares, gyms, schools and employers, and the rest running our digital presence, events and patient-review program.

Key responsibilities

Referral development

Build and maintain relationships with referring providers: primary care, sports medicine, urgent care, physical therapists and pain management.
Run a planned weekly call cycle of in-person office visits, and provider introductions for our surgeons and PAs.
Educate referral offices on our services (joint replacement, sports medicine, spine, hand, fracture care, same-day/walk-in ortho access) and how to refer.
Track visits, referral trends and lost or declining referrers in the CRM; resolve referral friction (scheduling delays, missing reports) with front-office and clinical teams.
Develop relationships with employers, workers' comp case managers, and other programs.

Marketing and patient acquisition

Plan and execute the annual marketing calendar within the approved budget.
Manage the website content, Google Business Profiles and local SEO, working with outside agencies where used.
Create and schedule social media content: provider spotlights, patient stories (with written consent), injury-prevention tips and service announcements.
Coordinate paid digital campaigns (search, social) and print materials such as brochures, referral pads and signage.
Organize community events: health fairs, free injury screenings, athletic event coverage and educational seminars.
Run the online-review program and monitor reputation across Google and healthcare review sites; route complaints to the practice administrator.

Reporting and compliance

Report monthly on referral volume by source, new-patient counts, campaign results and cost per new patient.
Keep all marketing compliant with HIPAA, the Anti-Kickback Statute and Stark Law, including limits on gifts and meals to referral sources.
Maintain brand standards across all materials and channels.

Qualifications

Required

Bachelor's degree in marketing, communications, health administration or a related field, or equivalent experience.
2+ years in healthcare marketing (preferred), physician liaison, medical sales or business development.
Confident relationship builder who is comfortable walking into provider offices unannounced.
Strong writing skills and working knowledge of social media and Google Business Profile.
Organized and self-directed, with the discipline to run a field schedule and log activity consistently.
Valid driver's license, auto insurance and reliable transportation.

Preferred

Experience in orthopedics, sports medicine, physical therapy or another outpatient specialty.
Existing relationships with referring providers in the Rio Grande Valley area
Familiarity with Canva or Adobe tools for simple design work.
Bilingual English/Spanish.

Job Types: Full-time, Part-time, Internship

Pay: From $50,000.00 per year

Benefits:

Flexible spending account
Paid time off

Education:

Bachelor's (Required)

Experience:

Marketing: 2 years (Required)

Work Location: In person