Marketing Director

Responsibilities • Work collaboratively with division director, corporate marketing and communications teams and local leadership to develop annual plan that strengthens local brand position and reputation and drives patient acquisition and growth. , • Coordinate advertising and paid media strategies with corporate marketing department with emphasis on targeted digital B2C and B2B media and engagement campaigns. , • Foster community relations and partnerships on behalf of the hospital and in support of the hospital's growth initiatives and reputation management. , • Lead community engagement initiatives including planning and/or attending community events on behalf of the market including nights and weekends. , • Serve as media contact, spokesperson, and Facility Public Information Officer (PIO) as appropriate, coordinating strategy with division director and corporate communications team for more complex situations.