Marketing Director & Brand Manager

The Marketing Director will be expected to develop, grow, and lead a team of marketing and creative professionals within the umbrella of a real estate brokerage , with that structure rapidly evolving into an independent marketing agency. The Marketing Director must be experienced and adept at a variety of content creation strategies including copywriting, graphic design, and video, as well as possess a deep understanding of where/how to place that content in order to generate inbound leads for the brokerage. Additionally, a strong design and creative skill set is required to provide oversight of brand consistency and content cohesion, not only for the brokerage assets but the contractors and partners we will be providing these services to/for. The service offering for agents and partners will grow over time and the scope will shift over time, but the initial vision is that they will include: brand creation and management, “done for you” property marketing, new construction and new development packages, website creation, concierge services for clients, and ongoing campaign management as well as social media management. ● Function as the Brand Manager – providing guidance and feedback to the Creative Director on brand initiatives as well as ensuring the various content and lead-generation campaigns align with the company brand strategy OR in the case of services for agents/partners, that their campaigns align with the directives they set out.