Marketing Director - Chicago Academy for the Arts

Director of Marketing and Communications: The Chicago Academy for the Arts The Chicago Academy for the Arts (www.chicagoacademyforthearts.org), one of the nation’s four independent visual and performing arts high schools, seeks a Director of Marketing and Communications for immediate appointment. The Director of Marketing and Communications (DMC) develops and executes strategies to directly support and impact admissions and fundraising efforts, raise the school’s visibility and advance its brand in general, and to create clear, compelling messaging to the school’s various constituencies. Specific Responsibilities Develop and execute short- and long-term strategies that advance The Academy’s mission and brand, including leading major branding/rebranding initiatives In close collaboration with the Director of Enrollment Management, design and execute strategies to increase applications and sustain prospective student and family interest In close collaboration with the Director of Development, design and execute strategies to capitalize on increased visibility and clear branding to drive increased contributed revenue Ensure that the school’s digital presence (website, social media, email campaigns, family communications, etc) sets the standard for independent schools and similarly sized arts organizations, by creating and executing high-level strategies and producing best-in-class content Create strategies and coordinate all activities with the school’s publicist and local and national media Supervise, manage, and approve (and when necessary, develop and produce directly) all aspects of the school’s electronic and print communications, from newsletters and yearbooks to promotional videos and social media campaigns Manage the marketing/communications budget in order to maximize the effectiveness of all activities, from social media ad buys to working with third-party print vendors Ensure brand and messaging quality and consistency and establish guidelines to apply across all departments, school activities, and facilities Supervise and/or directly manage other critical logistics, including the crisis communication plan, ticketing, merchandise, audience services, and the master event calendar Manage and mentor a full-time associate, including appropriately delegating authority for various projects, creating opportunities for professional development and growth, and making space for their participation in high-level work Participate actively in the work and success of the senior leadership team and provide support for school events and administrative jobs as requested Experience and Qualifications The ideal candidate will have: A degree in a field related to marketing and communications, and a deep knowledge of the principles of the field, from data analysis to the psychology of influence Three years director-level experience in marketing and communications, preferably in an independent school or arts organization Demonstrated success developing and executing branding, marketing, and communications strategies with clear, measurable results A portfolio demonstrating virtuosic design, digital production, writing, and editing skills Experience with Squarespace; Salesforce and related apps; Adobe Creative Suite; and Google Ads and Facebook Ads. This position is an extraordinary opportunity for an ambitious professional to play a major role in a school that routinely transforms the lives of its students. The Chicago Academy for the Arts is an equal opportunity employer committed to building a culturally diverse faculty and staff and maintaining an inclusive community.