Marketing Director — Multi-Brand Portfolio

We are looking for a Marketing Director to build, lead, and personally drive the marketing function across all five brands. This is a senior leadership role reporting directly to the owner — you will own strategy, budget, team, and results. Today the function is one Social Media Coordinator and a mix of outside support, which means in the early innings you will be writing the brief and the ad copy, building the campaign in Meta, setting up the GoHighLevel automation, pulling the report, and presenting it to the owner — all in the same week. As the team grows, more of that work transitions to your direct reports and vendors, but you should expect to keep your hands on tools and on the work indefinitely. Portfolio-level marketing strategy and annual plan, with distinct positioning, budget, and channel mix per brandTotal marketing P&L — budget allocation across brands and channels, with clear accountability for ROAS, CAC, and revenue contributionHands-on paid media management across Meta, Google (including Local Services Ads for the pet brands), TikTok, and Eventbrite — including building, launching, optimizing, and reporting on campaigns yourself until the team is large enough to delegateBrand architecture and voice across all five brands — making sure each brand has a clear, defensible identity and that nothing driftsContent strategy, editorial calendar, and direct contribution to copy, briefs, and creative when needed across organic social, email, SMS, and on-property collateralInfluencer, partnership, and PR — including initial outreach, negotiation, and execution, transitioning to oversight as the team growsEvent marketing playbooks for Azúcar weekly nights, Raised by Wolves themed nights, and Vegas Crawl seasonal pushes — including building the actual flyers, ads, RSVP funnels, and reports in early stagesLocal SEO, Google Business Profile, and reputation management for the pet brands — hands-on at first, supervised laterCRM and lifecycle inside GoHighLevel — building automations, segments, and flows directly, then handing them off as the team scalesMarketing technology stack decisions, vendor selection, and direct platform administrationHiring, performance management, and development of the marketing teamReporting and accountability to ownership — weekly performance pulse, monthly brand reviews, quarterly strategy updates, all built by you in the early stageWhat You Bring