Marketing Director — Multi-Brand Portfolio

Location: Las Vegas, NV (in-person, M–F core hours with periodic evening/weekend event presence) Reports To:Owner / CEO Direct Reports: Social Media Coordinator (with additional hires expected as the function scales — Marketing Manager, paid media specialist, content producer, junior designer) Compensation: $75,000–$90,000 base, commensurate with experience, plus performance bonus tied to revenue and CAC targets Brands: Vegas Crawl / World Crawl, Raised by Wolves, Azúcar Latin Nights, Furry Pet Resort, Furry Land

About the Role

We are a Las Vegas–based portfolio of five operating businesses spanning nightlife, hospitality, and pet services. We are looking for a Marketing Director to build, lead, and personally drive the marketing function across all five brands. This is a senior leadership role reporting directly to the owner — you will own strategy, budget, team, and results.

This is a player-coach role. Today the function is one Social Media Coordinator and a mix of outside support, which means in the early innings you will be writing the brief and the ad copy, building the campaign in Meta, setting up the GoHighLevel automation, pulling the report, and presenting it to the owner — all in the same week. As the team grows, more of that work transitions to your direct reports and vendors, but you should expect to keep your hands on tools and on the work indefinitely. We do not want a Director who only operates at the strategy layer. We want someone who can think at the portfolio level, lead a team, and still build the campaign themselves when that's what the business needs.

You will work closely with operations leads at each brand, the sales team at Vegas Crawl, and the event operations team at Azúcar. You will also represent marketing in ownership-level conversations on growth strategy, new market entry, and brand expansion.

What You Will Own

Portfolio-level marketing strategy and annual plan, with distinct positioning, budget, and channel mix per brandTotal marketing P&L — budget allocation across brands and channels, with clear accountability for ROAS, CAC, and revenue contributionHands-on paid media management across Meta, Google (including Local Services Ads for the pet brands), TikTok, and Eventbrite — including building, launching, optimizing, and reporting on campaigns yourself until the team is large enough to delegateBrand architecture and voice across all five brands — making sure each brand has a clear, defensible identity and that nothing driftsContent strategy, editorial calendar, and direct contribution to copy, briefs, and creative when needed across organic social, email, SMS, and on-property collateralInfluencer, partnership, and PR — including initial outreach, negotiation, and execution, transitioning to oversight as the team growsEvent marketing playbooks for Azúcar weekly nights, Raised by Wolves themed nights, and Vegas Crawl seasonal pushes — including building the actual flyers, ads, RSVP funnels, and reports in early stagesLocal SEO, Google Business Profile, and reputation management for the pet brands — hands-on at first, supervised laterCRM and lifecycle inside GoHighLevel — building automations, segments, and flows directly, then handing them off as the team scalesMarketing technology stack decisions, vendor selection, and direct platform administrationHiring, performance management, and development of the marketing teamReporting and accountability to ownership — weekly performance pulse, monthly brand reviews, quarterly strategy updates, all built by you in the early stageWhat You Bring

8+ years of marketing experience with at least 4 years in a management or leadership roleA genuine player-coach disposition — you are proud of your strategic judgment AND your ability to execute. If "I haven't built an ad in three years" describes you, this role is not the right fit.Recent, hands-on experience running paid media (Meta and Google at minimum) — not just reviewing what an agency didDemonstrated ownership of meaningful paid media budgets (six figures annually, across multiple channels) with documented performance improvementsMulti-brand, multi-location, or agency background strongly preferred — you are comfortable holding several P&Ls and brand voices in your head at the same timeDirect experience in at least one of: nightlife/hospitality, ticketed events, multi-unit local services (pet, home services, fitness), or franchise marketingA track record of building or rebuilding a marketing department — hiring, structuring, and leveling up a teamStrong creative judgment AND craft — you can write a brief, write the ad, evaluate work, and push back on something that's on-brand but won't performComfort operating directly with an owner-operator: fast decisions, direct feedback, real accountability, and visible ownership of outcomesRequired Skills

Strategic & financial

Portfolio strategy and budget allocation across paid social, paid search, LSAs, ticketing platforms, and lifecycle channelsCAC, LTV, payback period, and ROAS modeling — you build and defend the model, you don't just read itAudience segmentation and persona development across very different verticalsFull-funnel design from awareness through retention, including offline-to-online attributionCompetitive and market analysis, especially Las Vegas nightlife and local pet servicesForecasting and scenario planning at the brand and portfolio levelHands-on execution

Building, launching, and optimizing paid campaigns yourself in Meta, Google, LSAs, TikTok, and EventbriteWriting high-converting ad copy, landing page copy, and lifecycle email/SMS yourselfBuilding GoHighLevel automations, pipelines, segments, and reporting from scratchBriefing and, when needed, producing or editing short-form video and event creative directlySetting up tracking, UTMs, pixels, conversions API, and attribution — and debugging it when it breaksA/B testing discipline — hypothesis, test design, statistical literacy, decisionBuilding dashboards in Looker Studio or equivalent and producing weekly performance reports yourselfLeadership & operations

Hiring, coaching, and developing marketers across levels — coordinator through managerVendor and agency management — scope, deliverables, accountability, and renewal/exit decisionsCross-functional partnership with sales, operations, finance, and ownershipComfort presenting strategy, numbers, and recommendations directly to an owner and outside stakeholdersMarketing org design — knowing what to hire next, when, and writing the JD yourselfRequired Software & Tools

You should be hands-on fluent in most of the following, and able to ramp quickly on the rest:

CRM & automation: GoHighLevel (required across the portfolio — admin-level fluency expected), ManyChatPaid media: Meta Ads Manager, Google Ads, Google Local Services Ads, TikTok Ads Manager — building campaigns yourself, not just reading reportsAnalytics & reporting: GA4, Meta Business Suite, native platform analytics, Looker Studio or equivalent dashboarding (you build the dashboards)Ticketing & events: Eventbrite (required for Azúcar and Vegas Crawl) — building events, embeds, promo codes, affiliate tracking, UTM governanceLocal & reputation: Google Business Profile, Yelp for Business, local SEO toolingEmail & SMS: GoHighLevel email/SMS, or comparable platforms (Klaviyo, Mailchimp, ActiveCampaign)Creative tools: Canva (required), Adobe Creative Cloud (Photoshop, Premiere, or equivalent), CapCut — you should be able to ship a flyer or a 15-second cut without waiting on anyoneProductivity: Google Workspace (Sheets fluency required — pivot tables, lookups, basic modeling), Slack, project management tool of your choiceBonus: MoeGo (pet bookings), n8n or Zapier, Supabase or any SQL exposure, Eventbrite API or Apps Script familiarity, exposure to franchise marketing systemsPerformance Expectations — First 12 Months

First 30 days: Complete a portfolio-level marketing audit — spend, performance, brand consistency, tooling, team, vendors. Deliver a written assessment with quick wins and 90-day priorities. By day 30 you should already be inside every ad account, GoHighLevel sub-account, and Eventbrite organizer.First 90 days: You are personally running paid media across the portfolio, the weekly dashboard cadence is live and built by you, and the Social Media Coordinator has a clear performance plan.First 6 months: Demonstrate measurable improvement in at least three of: blended CAC, ROAS, ticket sell-through, retention/repeat rate, organic reach, or revenue attributable to marketing. First additional hire scoped and underway.First 12 months: Operating as the senior marketing leader of the portfolio with a team of two to four reporting to you, an annual plan ownership trusts, and an evolving handoff of execution to the team — while you remain hands-on on the highest-leverage work.Why This Role Is Interesting

You get five very different brands, a real budget, a direct line to the owner, and the chance to build a marketing department from the ground up — while still doing the work you actually like doing. The brands have momentum and the operating data to back it up. Your job is to turn that into a repeatable, accountable marketing engine, with your fingerprints on both the strategy and the execution. If you want the seat where your decisions — and your campaigns — visibly move revenue every week, this is that seat.

Pay: $75,000.00 - $90,000.00 per year

Work Location: In person