Marketing Director (On-Site Role)

Support sales efforts by creating presentations, brochures, case studies, and other collateral that effectively communicate the value proposition of the orthopedic products.Trade Shows and Events: Own Maxx's presence at AAOS, AAHKS, and regional orthopedic meetings - from strategy and booth design to post-event ROI analysisMarketing Analytics: Establish key performance indicators (KPIs) to measure the effectiveness of marketing campaigns and initiatives. Collaborate with them on educational programs, research collaborations, and other initiatives to enhance the company's reputation and influence in the orthopedic field.Regulatory Compliance: Ensure all marketing activities comply with relevant regulatory guidelines, such as FDA regulations, HIPAA, and other industry-specific regulations.Direct-to-Patient Marketing: Develop and execute DTC campaigns - including digital, social, print, and co-branded physician marketing programs - to drive patient awareness and consultation requests for joint replacement. Experience specifically in orthopedics or medical devices is highly desirable.Knowledge of Orthopedics: An understanding of orthopedic products, procedures, and the healthcare industry is essential. Familiarity with marketing automation software like HubSpot and CRM systems is also advantageous.Leadership and Team Management: As a director, you should have strong leadership skills and the ability to effectively manage a marketing team. N (Not Applicable)