Marketing Director/VP of Marketing

The Marketing Director / VP of Marketing is the strategic leader responsible for building, scaling, and optimizing the entire WCS brand presence across all channels. This role owns brand strategy, digital marketing, paid advertising, social media, creative direction, content production, copywriting, and the full marketing funnel from awareness → lead capture → membership growth → retention. Brand Leadership & Strategy • Build and maintain the full WCS brand identity across all locations. • Lead the creative team to produce high-quality media for campaigns and organic social. Copywriting & Messaging • Write and edit high-impact copy for: • Ads • Websites • Social media • Email/SMS campaigns • Print collateral • Scripts for videos and staff • Maintain consistent brand voice across all channels and locations.