Marketing & Engagement Associate

MARKETING & ENGAGEMENT ASSOCIATE

Luxury Downtown Residential High-rise

Reports to: Head of Marketing

About the Role

We are seeking an energetic marketer to lead the marketing and events at our downtown residential 

high-rise. The perfect candidate will be enthusiastic about engaging with our existing resident 

base and connecting with new audiences. This role involves designing and executing digital 

campaigns, storytelling through social channels, managing online reputation, executing and 

supporting building events. The ideal candidate will be creatively professional, passionate about 

all things Detroit, and bring an understanding of marketing best practices.

Key Objectives & Responsibilities

• Create visuals and copy for quarterly campaigns to re-engage existing audience and attract 

new.

• Create and execute social and email content calendar, supporting campaign messaging and driving 

brand awareness.

• Meet regularly with media buying partners and manage Internet Listing Services.

• Work with Head of Marketing and sales team to organize outreach efforts, designing 

collateral.

• Work with content creators on brand collaborations.

• Maintain and update marketing assets, such as website, collateral, sales presentations.

• Monitor online reputation and own strategy for responding to reviews.

• Monitor the market and mine proprietary data to uncover opportunities.

• Build strong relationships with residents, fostering a sense of community and 

belonging.

• Own the residential brand voice and experience – including events, online presence, arrival, 

resident experience, amenity offerings – keeping a feedback loop through surveys and ongoing 

engagement.

• Maintain engagement in property’s communication app.

• Plan and execute building events.

• Produce weekly and monthly KPI reports.

• Perform marketing audits.

Qualifications

• Bachelor’s Degree (or equivalent work experience) in advertising, marketing, or 

communications.

• Highly skilled with Adobe Suite and/or Canva.

• Possess a flair for creative writing.

• Possess a natural sense of urgency.

• Exceptional written communication skills.

• Previous experience in luxury residential or hospitality marketing strongly preferred.

• Highly organized, detail-oriented, and adept at managing multiple priorities.

• Professional presence with strong customer service instincts.

• Availability to occasionally work a flexible schedule, covering building events.

What We Offer

• The opportunity to be part of a growing downtown district.

• A high-energy, cross-functional role with room to make a meaningful impact.

• Competitive compensation and benefits package.

• A collaborative, supportive workplace culture.