Marketing & Engagement Coordinator

About Tacala:

Tacala Companies, the largest Taco Bell franchisee in the United States, is seeking a motivated Marketing & Administrative professional to support the execution of marketing, community and communication strategies across our 390+ Taco Bell locations. This Birmingham, Alabama office-based role, located at our Restaurant Support Center, offers a fantastic opportunity to learn and grow in a fast-paced, fun, and casual yet professional environment.

At Tacala, we exist to serve our customers, empower our teams, and partner with our Brands and communities – and we’re looking for someone who shares that passion.

Specifically in this role, you will:

Content & Communications

Source and develop written content for both internal and external communication channels.Create and maintain company-wide communications calendar.Manage Tacala’s communication inbox, responding to and routing inquiries from customers, vendors, and employees.Create and publish fun and employee-focused content (to include video/Reels) across Tacala’s social media platforms, blog/vlog, and website.Create fun, engaging digital campaigns that drive traffic, support recruiting efforts, and highlight community involvement.Create, review and publish all written content for departments to include presentations, training materials, handbooks, and in-store materials in partnership with Development, HR, Operations, and Training teams.

Engagement

Assist in planning and executing key events, including large-scale conferences, trainings, meetings, grand openings, and Team Tacala Charities fundraisers.Coordinate community outreach events with local partners and organizations.Develop and send attention-grabbing press releases for key events to external communication channels.

Marketing & Administrative Support

Support various marketing administrative functions, including coordinating schedules, managing and scheduling communications, processing materials, and assisting with event logistics from start to finish.Support new store openings by creating, coordinating, and distributing customized hiring materials and new store opening materials.Oversee DOT signage needs for all restaurant locations.Continually seek new and engaging ways to enhance department processes and strengthen employee engagement.

Educational/Skills/Minimum Experience Requirements:

B.A. in Marketing, Communications, English, Journalism, Public Relations or related field.A minimum of five years of relevant full-time work experience.Exceptional organization skills; ability to multi-task.Excellent written and oral communication skills.Ability to work in both a team environment and independently as needed.Exceptional computer skills in Microsoft Office, especially Microsoft Word and PowerPoint and willingness to learn new programs like InDesignExperience with social media platforms, specifically Facebook and Instagram.Flexibility to travel on occasion.

Benefits Package:

Bonus EligibleStrong health insurance benefits program including vision and dentalEmployer Match in 401kParticipation in the Tacala Ownership Program (TOP)