Marketing & Engagement Manager

About UsThe ENTERTAINER is a leading digital company dedicated to adding value for consumers by bringing them the best incentive offers globally. We are a 100% digital, data-driven tech company providing first-rate offers across renowned dining, leisure, entertainment, and hotel brands worldwide. The ENTERTAINER has grown with the aim of creating unbeatable value and loyalty everywhere we operate. We believe that "experience is everything," and that's why we are passionate about creating unforgettable experiences for our customers, partners, and employees.About the RoleThe Marketing & Engagement Manager is responsible for driving user growth, engagement, and retention across our B2B Client x ENTERTAINER app in South Africa.This role is focused on performance and outcomes, ensuring that marketing efforts translate into:Increased app downloads and activationsHigher user engagement and repeat usageStrong merchant performance through offer redemptionsThe role works cross-functionally with our client, product, sales, and account management teams to deliver impactful marketing strategies that support commercial objectives.Key Responsibilities User Growth & AcquisitionDevelop and execute strategies to drive app downloads and user activations across both our client and the open market.Manage paid media campaigns and identify new acquisition channelsLeverage internal channels (app, CRM, push notifications, email) to maximise reach and conversionCustomer Engagement & RetentionDrive ongoing user engagement and repeat usage of the appIncrease offer redemption rates and overall customer lifetime valueManage CRM campaigns across push notifications, email, and in-app messagingImplement personalisation and lifecycle marketing strategiesCampaign Strategy & ExecutionPlan and execute high-impact marketing campaigns (seasonal, merchant-led, and FNB-exclusive)Ensure campaigns are aligned to clear objectives such as acquisition, engagement, and revenue growthManage end-to-end campaign delivery across all relevant channelsSocial Media ManagementOwn and manage the social media strategy across relevant platformsDevelop and execute content that drives engagement, traffic, and app usageManage content calendars, posting schedules, and community engagementMonitor performance and continuously optimise content and channel strategyMerchant Value & Commercial AlignmentCollaborate with sales and account management teams to support merchant visibility and performanceDevelop campaigns that drive footfall and revenue for partner merchantsEnsure marketing initiatives align with merchant and commercial objectivesPerformance Tracking & OptimisationMonitor and report on key performance metrics including:App downloads and activationsMonthly active users (MAU)Redemption ratesCustomer retentionCampaign ROIAnalyse user behaviour and campaign performance to identify optimisation opportunitiesConduct A/B testing and continuous improvement initiativesStakeholder CollaborationWork closely with FNB, internal teams, and external partners to align marketing effortsCoordinate with product and tech teams to improve user experience and conversion ratesManage relationships with external agencies and service providers where applicableRequired Experience & QualificationsMinimum of 5 years’ experience in digital, growth, or performance marketing1-3 years’ experience in CRM, campaign execution.Proficiency with CRM tools (MoEngage, Salesforce, IBM Unica, etc.) and basic HTML/CSS for email templates.Bachelor’s degree in marketing, Business, or related field.Strong analytical and data-driven mindsetExperience working cross-functionally with multiple stakeholdersExcellent communication and project management skills#J-18808-Ljbffr