Marketing & Engagement Specialist

Develop and execute a comprehensive marketing strategy aligned with the credit union’s mission, growth objectives, and member experience goals. Design and implement multi-channel marketing plans (digital, print, social, events) to drive member acquisition, engagement, and retention. Research market trends, competitive positioning, and member behavior to inform strategic decisions and campaign adjustments.

Brand Management

- Oversee brand identity and ensure consistent messaging across all member touchpoints, including branches, digital platforms, and marketing materials.

- Manage creative development, copywriting, and design for promotional materials, advertisements, and digital content.

- Maintain and enhance the credit union’s website and social media presence to reflect brand values and compliance standards.

Digital Marketing & Member Engagement

- Lead digital marketing initiatives, including SEO, SEM, email campaigns, and social media strategies to increase online engagement.

- Integrate member-facing digital services and delivery channels through online and mobile banking platforms.

- Utilize analytics tools to track campaign performance, member engagement, and ROI; adjust strategies based on data insights.

- Enhance member ease of use of mobile banking experience via website and mobile banking maintenance.

Product & Service Promotion

- Develop and manage promotional campaigns for new and existing credit union products and services.

- Collaborate with product teams to ensure marketing efforts align with product launches and member needs.

- Recommend new programs and services based on market research and member feedback.

Public Relations & Community Outreach

- Create and maintain a public relations plan to strengthen community relationships and enhance the credit union’s reputation.

- Coordinate sponsorships, community events, and partnerships to increase brand visibility and member engagement.

- Serve as a spokesperson for marketing initiatives and represent the credit union at community and industry events.

Compliance & Governance

- Ensure all marketing materials and campaigns comply with regulatory requirements and internal policies.

- Work with compliance teams and vendors to maintain proper disclosures and legal standards in marketing communications.

Budgeting & Vendor Management

- Develop and manage the marketing budget, ensuring cost-effective allocation of resources.

- Negotiate and manage relationships with external vendors, advertising agencies, and service providers to achieve marketing objectives.

Reporting & Analytics

- Prepare and present marketing performance reports, including campaign results, member acquisition metrics, and ROI analysis, to senior leadership.

- Conduct environmental scans and competitive analysis to inform future marketing strategies.

Other Duties as Assigned

- Perform other duties as assigned in branch when necessary.

- Willingness to perform positional task such as Timber Associate (Teller) position to ensure branch needs are met.

Pay: $50,000.00 - $55,000.00 per year

Benefits:

401(k)401(k) matchingDental insuranceHealth insurancePaid time offVision insuranceWork Location: In person