Marketing & Enrollment Coordinator

Position Summary

The Marketing and Enrollment Coordinator is a crucial member of our team, responsible for spearheading the school and church's online presence and enrollment efforts. This individual will be entrusted with growing our brand recognition, expanding our social media presence and the entire enrollment process, from initial inquiry to student matriculation, while actively marketing open spots and ensuring enrollment consistently meets or exceeds our target levels. The ideal candidate is an enthusiastic, organized, and persuasive professional with excellent communication skills and a passion for our school's mission. We are looking for candidates that can speak the language of "Suburban Mom" through Facebook, instagram, TikTok and in person!

Key Responsibilities

Social Media & Marketing

Oversee and expand the presence of Epiphany Lutheran Church and School on Facebook, instagram, TikTok, YouTube and our website targeting our neighborhood context
Prepare a comprehensive marketing plan that utilizes the production of sermon clips, enrollment focused posts, updates on day to day life, and fun content to connect to our community
Promote events from weekly worship and programming to our annual Oktoberfest and fundraisers
Develop and implement strategies to market open enrollment spots effectively, utilizing various channels (e.g., social media, local community events, school website, targeted advertisements).
Collaborate with school leadership to identify and pursue new enrollment opportunities.
Represent the church and school at community events, school fairs, and other promotional activities.
Track marketing effectiveness and adjust strategies as needed.
Be present for specific church and school events to assist with social media presence.

Tours and Prospective Family Engagement:

Conduct engaging and informative tours of the school for prospective families, highlighting our unique classical approach, facilities, and community.
Serve as the primary point of contact for new inquiries, responding promptly and professionally to phone calls, emails, and online submissions.
Build strong relationships with prospective families, answering questions and addressing concerns to guide them through the enrollment journey.

Enrollment Process Management:

Oversee and streamline the entire student enrollment process, including application, admissions criteria, and registration.
Maintain accurate and up-to-date enrollment records and databases.
Ensure all necessary forms and documentation are completed and collected in a timely manner.
Communicate clearly and consistently with families regarding enrollment status, deadlines, and next steps.

Enrollment Growth and Retention:

Proactively work to maintain enrollment above minimum required levels (65 full-time students), actively identifying and addressing potential declines.
Contribute to efforts aimed at student retention and family satisfaction.
Provide monthly reports on enrollment status, trends, and projections to school board.
Ensure that Constant Contact List for the School and needed Classrooms is up to date with new families added and families who have left removed.
The long-term goal for this position is to achieve and maintain 90% or higher of the school's maximum enrollment capacity.
Reports to Head of School (Principal)

Qualifications

Education: Bachelor's degree preferred, particularly in Marketing, Communications, Education, or a related field.

Experience:

Proven experience in sales, marketing, admissions, or enrollment management, preferably within an educational setting.

Skills & Abilities:

Exceptional interpersonal and communication skills (written and verbal).
Strong organizational skills with meticulous attention to detail.
Ability to work independently and as part of a team.
Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) and Google Workspace.
A proactive, results-oriented mindset with a strong ability to meet targets.
Enthusiasm for and alignment with the mission and values of Epiphany Lutheran Preschool and Classical School.

Compensation and Employment Terms

Hourly Wage: $18.00 per hour.
Incentive: An incentive of $150 for each new full-time student that begins attending Epiphany Lutheran Preschool and Classical School. $75 for each new Part-time Student.

Incentive: Monthly on the first if we are at:

95% of Max Enrollment (74 Full-time Student)- $500 Bonus
90% of Max Enrollment (70 Full-time Students- $400 Bonus
85% of Max Enrollment (66 Full-time Students)- $250 Bonus

Work Schedule:

This is a 40-hour per week position.

Job Type: Full-time

Pay: $18.00 - $19.25 per hour

Benefits:

Dental insurance
Health insurance
Life insurance
Paid time off
Retirement plan
Tuition reimbursement
Vision insurance

Work Location: In person