Marketing Event Coordinator

This role offers an exciting opportunity to work in a fast-paced environment, collaborating with cross-functional teams to achieve marketing objectives and support business growth through innovative event marketing initiatives. Responsibilities • Plan and coordinate all aspects of marketing events, including venue selection, logistics, vendor management, and promotional activities • Develop comprehensive marketing strategies utilizing SEO, social media marketing, email marketing, and content marketing to maximize event reach and engagement • Manage multichannel marketing campaigns across platforms such as Facebook Advertising, Google AdWords, and print advertising to promote events effectively • Create compelling content for digital channels using copywriting skills and Adobe Creative Suite tools to produce engaging visuals and promotional materials • Utilize analytics tools like Google Analytics and marketing automation platforms to monitor campaign performance and optimize strategies in real-time • Conduct research on industry trends, target audiences, and competitors to inform event planning and marketing tactics • Collaborate with sales teams on advertising sales initiatives and B2B marketing efforts to generate leads and foster business relationships • Manage budgets for events and marketing campaigns ensuring efficient allocation of resources • Track key performance indicators (KPIs) related to event success, digital engagement metrics, and overall ROI Qualifications • Proven experience in digital marketing, content marketing, social media management, or event coordination • Strong knowledge of SEO, Google Analytics, Google AdWords, Facebook Advertising, email marketing platforms, and analytics tools • Proficiency in Adobe Creative Suite (Photoshop, Illustrator), WordPress, HTML basics for content updates • Familiarity with performance marketing, e-commerce strategies, product management principles, and print advertising methods • Excellent research skills with the ability to analyze data for strategic decision-making • Exceptional copywriting skills with the ability to craft compelling messages tailored to diverse audiences • Ability to manage multiple projects simultaneously while meeting deadlines in a fast-paced environment • Strong collaboration skills with experience working across departments including sales, creative teams, and external vendors Job Type: Full-time Pay: $50,000.00 - $80,000.00 per year