New commercial lighting company Responsibilities • create awareness of and develop the brand you're marketing • communicate with target audiences and build and develop customer relationships • help with marketing plans, advertising, direct marketing and campaigns • write and proofread marketing copy for both online and print campaigns • run social media channels (e.g. Twitter, Facebook and LinkedIn) to enhance audience engagement • arrange the effective distribution of marketing materials • maintain and update customer databases • track marketing performance and return on investment and prepare weekly or monthly reports for management • monitor and report on competitor activity
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