Jan. 15, 2021

Marketing Expert - Outdoor Vehicle Company

Confidential Santa Barbara, California

Marketing/SEO Specialist As a marketing specialist with Van Mart you are employed to attract more customers to buy from the company and to raise brand awareness through the creation of marketing campaigns You will monitor market trends, create advertising campaigns, develop pricing strategies and targeting strategies based on demographic data and work with the company to develop more awareness of what they offer. Job responsibilities will include: Set measurable goals that demonstrate improvement in marketing efforts Monitor daily performance metrics to understand SEO strategy performance Developing strategies to drive online traffic to the company website/social media platforms Tracking conversion rates – what worked, what didn’t, and why? Implementing paid search, PPC, and SEO strategies/campaigns. Raising brand awareness and online presence through digital marketing projects and campaigns Planning and executing digital marketing budgets Staying on top and review new technology trends and opportunities to ensure the company remains a digital marketing leader within the industry, and in digital marketing space Conduct market research to find answers about consumer requirements, habits and trends Brainstorm and develop ideas for creative marketing campaigns Assist in outbound or inbound marketing activities by demonstrating expertise in various areas (content development and optimization, advertising, events planning etc.) Collaborate with sales team to coordinate brand awareness and marketing efforts and materials Plan and execute initiatives to reach the target audience through appropriate channels (social media, e-mail, etc.)

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