Marketing Generalist / Growth Marketing Manager

As Growth Marketing Manager, you will own Flockler's marketing engine from strategy to execution, leading a small team and managing our agency partnerships. Marketing Operations & Project Management • Run the weekly marketing meeting, setting priorities and driving accountability across all initiatives • Oversee and prioritize the marketing roadmap, ensuring execution is timely and aligned with business objectives • Own design requirements and coordinate with internal teams and agencies to deliver high-quality assets • Track marketing spend and ROI in collaboration with the General Manager Preferred Qualifications: • Experience building and scaling a marketing function from 0 to 1 • Familiarity with social media marketing, user-generated content, or martech industry trends • Understanding of B2B SaaS sales cycles and pipeline metrics • Experience with trade show logistics, booth management, and event sponsorships • Knowledge of marketing tech stack integrations and data flows • “Get stuff done” Attitude - demonstrated ownership, initiative, and motivation • Comfortable working in a fast-paced, startup or growth-stage environment where priorities evolve quickly • Strong work ethic and ownership. What Success Looks Like: • Building and leading a high-performing marketing team that consistently delivers results • Establishing productive agency partnerships with clear KPIs and strong ROI • Optimizing HubSpot to improve lead quality, conversion rates, and marketing attribution • Developing a strategic event calendar that drives qualified pipeline and brand awareness • Consistently growing MQLs and pipeline contribution through optimized campaigns, events, and website performance • Successfully launching 4-6 Go-To-Market plays per year with measurable impact on product adoption • Building a well-oiled marketing operations system with clear processes, accountability, and metrics • Improving marketing efficiency through better team management, agency coordination, attribution tracking, and budget allocation • Developing Flockler's brand authority and thought leadership in the social commerce and UGC space Location • United States and Brazil: This role is currently 100% remote, with the plan to transition to a hybrid schedule within 9 to 12 months.