Marketing & Growth Manager

Job Title: Marketing & Growth Manager (Multi-Unit Retail)

Reports To: CEO Direct Reports: 2 Marketing Specialists,

Location: Chesterfield, MO

Executive Summary

As the Marketing & Growth Manager for a multi-brand pet retail portfolio (Treats

Unleashed, Bone-A-Patreat,), you are responsible for driving foot traffic to 26 locations

while scaling a high-growth e-commerce platform. You will transition our marketing from

activity-based to data-driven ensuring our brand legacy is protected as we grow.

Key Strategic Responsibilities

1. Omni-Channel Strategy & ROI

 Develop and lead the Annual Integrated Marketing Plan with a focus on

Same-Store Sales Growth and New Customer Acquisition.

 Manage the marketing budget and report monthly on ROAS (Return on Ad

Spend) and CAC (Customer Acquisition Cost). .

 Bridge the gap between digital and physical.

 Assortment Strategy: Collaborate and participate in the growth of brands in-store.

Create marketing activities that drive the growth of strategic brands.

 Merchandising Synergy: Collaborate on visual merchandising strategy to ensure In-

Store Brand Performance is optimized through high-impact endcaps, educational

signage, and strategic product placement that mirrors our digital campaigns.

 Vendor Relations: Act as the primary marketing contact for our top 20 vendors,

negotiating Co-op Marketing funds and exclusive product launches to drive competitive

advantage.

2. Brand Management & Content

 Maintain a distinct Brand Voice for each of our retail concepts while leveraging

shared resources for efficiency.

 Oversee the creative direction for all in-store and digital assets, ensuring a

Premium aesthetic that justifies our specialty price points.

 Protect the Founder Legacy by ensuring community-focused storytelling

remains at the heart of our larger corporate growth.

3. E-commerce & Digital Evolution

 Partner with external agencies to optimize SEO and SEM performance.

 Lead the marketing side of our loyalty program, using purchase data to create

hyper-personalized email and SMS campaigns.

 Lead the team in creating high-quality, viral content from live events to fuel

social media channels.

4. Other

 High-Impact Event Leadership

 Negotiate and manage high-value sponsorships

The Profile: What We Are Looking For

 Preference will be given to candidates with 5+ years in the Multi-Location Retail.

 The Strategist: You don’t just post on social, you understand how a post

impacts the P&L.

 The Creative Technical: Experience with Adobe Creative Suite a plus.

Updated Requirements & Compensation

 Experience: 3-5 years in Retail Marketing; 2+ years in a leadership role.

 Education: Bachelor’s Degree in Marketing, Business, or related field.