Marketing & Growth Specialist

Overview

The Marketing & Growth Specialist is responsible for leading, executing, and optimizing all patient-facing marketing efforts for the organization. This role oversees the full patient acquisition lifecycle—from awareness to conversion and retention—ensuring that marketing efforts are strategic, measurable, and effective. Our target audience is the abortion-minded woman.

This position blends high-level strategy with hands-on execution, combining data-driven decision-making, vendor management, content oversight, and community outreach to drive patient growth and maximize impact.

The role works closely with leadership, third-party partners, and community organizations to ensure consistent messaging, strong referral pipelines, and continuous improvement in marketing performance.

Core Responsibilities

Marketing Strategy, Execution & Performance

Develop and lead a comprehensive patient marketing strategy targeting women most in need of services


Plan, execute, and continuously refine marketing campaigns across digital and community channels


Analyze performance data across all channels and make strategic adjustments


Identify opportunities to improve patient conversions and reduce drop-off points


Ensure alignment across messaging, campaigns, and platforms

Patient Journey & Conversion Optimization

Oversee and optimize the full patient journey- from first contact to appointment completion


Develop and refine communication strategies including texting and retargeting campaigns


Improve appointment set rates, show rates, and follow-up engagement


Use data insights to continuously improve messaging and timing

Digital Marketing & Content Oversight

Manage and optimize the patient-facing website for user experience, accuracy and conversion performance


Lead social media strategy and execution across platforms (e.g., Instagram, Facebook, Tiktok)


Ensure consistent content creation (3-5 posts per week or equivalent cadence) aligned with campaigns


Oversee creation of marketing materials including brochures, signage, and outreach content

Vendor & Platform Management

Serve as the primary contact for marketing partners (e.g., digital agencies, ad platforms)


Manage communication and performance expectations, and implementation of improvements


Evaluate vendor effectiveness and recommend changes as needed


Ensure accountability for results across all partners

Community Outreach & Referral Development

Build relationships with referral partners (schools, clinics, test providers, community organizations)


Identify and prioritize outreach activities that drive referrals


Represent the organization at events and community engagements


Develop clear outreach strategies with measurable outcomes and follow-up plans

Reputation & Brand Presence

Oversee online reputation strategy, including Google Reviews and public feedback


Monitor and respond appropriately to reviews and inquiries


Strengthen the organization’s visibility, credibility, and trust within the community

Tracking, Reporting & Insights

Develop and maintain systems to track patient acquisition sources and campaign effectiveness


Collect and analyze outreach, marketing, and event data


Prepare monthly reports for leadership and board with clear insights, trends, and recommendations


Maintain an organized marketing calendar and accurate records of all marketing activities


Prepare monthly board report to identify marketings opportunities and wins alongside strategy

Event Planning & Support

Capture content (photos, videos, engagement data) for marketing use


Support the organization with day of event duties and responsibilities


Provide support to the event marketing teams

Qualifications

A committed Christian who supports the mission and values of the organization


Bachelor's degree in marketing or related industry


2-5 years' experience in marketing, communications, or outreach with both strategic and executional responsibilities


Strong understanding of digital marketing, social media and performance analytics


Ability to analyze data and translate insights into actionable improvements


Excellent communication, writing, and organizational skills


Experience working with vendors, platforms, and marketing tools (e.g., social media, website CMS, email platforms)


Ability to manage multiple priorities in a fast-paced environment