Marketing & Growth Specialist

Job Description
Job DescriptionSalary:

Overview

TheMarketing & Growth Specialistis responsible forleading, executing, andoptimizingall patient-facing marketing efforts for the organization. This role oversees the full patient acquisition lifecyclefrom awareness to conversion and retentionensuring that marketing efforts are strategic, measurable, and effective. Our target audience is the abortion-minded woman.
This position blends high-level strategy with hands-on execution, combining data-driven decision-making, vendor management, content oversight, and community outreach to drive patient growth and maximize impact.
The role works closely with leadership, third-party partners, and community organizations to ensure consistent messaging, strong referral pipelines, and continuous improvement in marketing performance.

Core Responsibilities

Marketing Strategy, Execution & Performance

Develop and lead a comprehensive patient marketing strategy targeting women most in need of services

Plan, execute, and continuously refine marketing campaigns across digital and community channels

Analyze performance data across all channels and make strategic adjustments

Identifyopportunities to improve patient conversions and reduce drop-off points

Ensure alignment across messaging, campaigns, and platforms

Patient Journey & Conversion Optimization

Oversee andoptimizethe full patient journey-from first contact to appointment completion

Develop and refine communication strategies including texting and retargetingcampaigns

Improve appointment set rates, show rates, and follow-up engagement

Use data insights tocontinuouslyimprove messaging and timing

Digital Marketing & Content Oversight

Manage andoptimizethe patient-facing website for user experience,accuracyand conversion performance

Lead social media strategy and execution across platforms (e.g., Instagram, Facebook,Tiktok)

Ensure consistent content creation (3-5 posts per week or equivalent cadence) aligned with campaigns

Oversee creation of marketing materials including brochures, signage, and outreach content

Vendor & Platform Management

Serve as the primary contact for marketing partners (e.g., digital agencies, ad platforms)

Manage communication and performance expectations, and implementation of improvements

Evaluate vendor effectiveness and recommend changes as needed

Ensure accountability for results across all partners

Community Outreach & Referral Development

Build relationships with referral partners (schools, clinics, test providers, community organizations)

Identifyand prioritize outreach activities that drive referrals

Represent the organization at events and community engagements

Develop clear outreach strategies with measurable outcomes and follow-up plans

Reputation & Brand Presence

Oversee online reputationstrategy, including Google Reviews and public feedback

Monitor and respondappropriatelytoreviews and inquiries

Strengthenthe organizationsvisibility, credibility,and trustwithin the community

Tracking, Reporting & Insights

Develop andmaintainsystems to trackpatient acquisition sources and campaigneffectiveness

Collect and analyzeoutreach, marketing, and eventdata

Preparemonthlyreportsfor leadership and board with clear insights, trends, and recommendations

Maintainan organizedmarketing calendar andaccuraterecordsof all marketing activities

Prepare monthly board report toidentifymarketings opportunities and wins alongside strategy

Event Planning & Support

Capture content(photos, videos, engagement data)for marketing use

Support the organization with day of event duties andresponsibilities

Provide support to the event marketing teams

Qualifications

A committedChristian who supports the mission and values of the organization

Bachelor's degree in marketingor related industry

2-5years' experiencein marketing, communications, or outreachwith both strategic and executionalresponsibilities

Strong understanding of digital marketing, socialmediaandperformanceanalytics

Ability toanalyze data andtranslateinsightsinto actionable improvements

Excellent communication, writing,and organizational skills

Experience working with vendors, platforms, and marketing tools (e.g., social media, website CMS, email platforms)

Ability to manage multiple prioritiesin a fast-paced environment