Marketing Insights Analyst

* * SUMMARY: ** The Marketing Insights Analyst supports measurement, reporting, and insights across BSA’s marketing campaigns, partner programs, and related initiatives. This role focuses on analyzing marketing performance and program data, contributing to measurement plans and market research studies, and translating findings into clear, actionable insights that help teams optimize campaigns, evaluate program effectiveness, and improve overall impact. The Analyst unifies marketing performance, market research, and program data into a consistent view of impact; vets methodologies with external partners; and serves as a cross-functional thought partner aligning teams on success metrics, measurement plans, and actionable insights that guide decisions This is a hands-on analytical role suited for someone with a strong foundation in marketing analytics who is ready to take ownership of key analyses while continuing to develop advanced modeling and strategic thinking. The analyst will collaborate closely with marketing, partner, and external teams to ensure data is accurate, insights are actionable, and reporting is consistent. Support the design, execution, and analysis of market research, including qualitative and quantitative surveys and experiments, to generate insights into target audiences and their response to BSA's campaigns and programs.