Marketing Insights Analyst

The Marketing Insights Analyst supports the development and advancement of enterprise marketing measurement capabilities across the GoTo Foods portfolio. Reporting to the Director, Consumer Insights, this role will help coordinate Marketing Mix Modeling (MMM) initiatives, support enterprise marketing performance reporting, assist in dashboard development, and contribute to foundational tools, frameworks, and best practices that improve marketing measurement and decision-making across the organization.

This role serves as a steward of enterprise marketing effectiveness capabilities, helping establish the reporting standards, measurement frameworks, analytical tools, and reusable resources that support marketing leaders, analytics teams, Brand Marketing Analysts, and Integrated Marketing Communications (IMC) Pods.

The ideal candidate combines strong analytical skills, attention to detail, project management discipline, and curiosity about the factors that drive marketing effectiveness and business growth.

### Essential Functions

* Marketing Mix Modeling & Measurement
+ Support implementation and ongoing operation of the GoTo Foods Marketing Mix Model program in partnership with vendor partners.
+ Coordinate project timelines, deliverables, meetings, and data requests across internal teams and external partners.
+ Assist in compiling, validating, and documenting marketing, media, customer, financial, and business data required for MMM initiatives.
+ Maintain project documentation, implementation trackers, onboarding materials, decision logs, and issue logs.
+ Help prepare model outputs, summaries, recommendations, and supporting materials for stakeholder review.
+ Assist in translating MMM learnings into repeatable reporting tools, planning templates, and measurement resources.
* Enterprise Marketing Performance Reporting
+ Develop and maintain enterprise-level marketing performance reports, scorecards, and dashboards spanning multiple brands and channels.
+ Support the evolution of the organization’s Marketing Analytics & Effectiveness reporting capabilities.
+ Monitor portfolio-level marketing KPIs and help identify trends, opportunities, and performance risks.
+ Support monthly, quarterly, and annual business reviews through analytics, visualizations, and concise performance insights.
+ Develop standardized reporting templates and views that can be used consistently across brands and business functions.
+ Help establish reporting standards, metric definitions, data-quality checks, and best practices that improve consistency and confidence across the organization.
* Marketing Effectiveness Tools & Capability Development
+ Support the development and maintenance of marketing effectiveness tools, templates, playbooks, and analytical resources for use across the organization.
+ Assist in building KPI libraries, performance-tracking templates, measurement frameworks, reporting guides, and dashboard requirements.
+ Help create scalable marketing measurement solutions and reusable resources for Brand Marketing Analysts and IMC Pods.
+ Document best practices related to marketing measurement, campaign performance analysis, media reporting, and optimization.
+ Identify opportunities to improve measurement processes, reporting efficiency, data quality, and analytical capabilities.
+ Contribute to the future development of marketing ROI, incrementality, forecasting, and effectiveness measurement capabilities.
* Social Media, Social Listening & Public Relations Reporting
+ Support development of reporting and measurement frameworks for organic social media, influencer activity, social listening, and public relations initiatives.
+ Assist in establishing standardized KPIs, scorecards, definitions, and reporting processes for social and earned media performance.
+ Partner with Social Media, Public Relations, Marketing, Consumer Insights, and Analytics teams to integrate relevant social listening and PR measures into broader enterprise marketing performance reporting.
+ Contribute to dashboards and reporting tools that track consumer engagement, conversation trends, earned media activity, and other agreed performance indicators.
+ Help assess data availability, reporting feasibility, and tool requirements needed to expand social listening and PR measurement capabilities.
+ Document reporting methodologies and best practices so outputs can be applied consistently across brands.
* Dashboard Development & Analytics Enablement
+ Support development and enhancement of marketing dashboards and reporting solutions.
+ Partner with Analytics, Business Intelligence, Marketing Technology, and Data Platform teams to define reporting requirements and priorities.
+ Validate dashboard outputs, investigate data-quality issues, and help ensure reporting accuracy.
+ Maintain business rules, reporting documentation, data-source references, and metric definitions.
+ Assist in creating self-service reporting, automated analytics solutions, and user guidance that promote adoption.

### Job Summary

The Marketing Insights Analyst supports the development and advancement of enterprise marketing measurement capabilities across the GoTo Foods portfolio. Reporting to the Director, Consumer Insights, this role will help coordinate Marketing Mix Modeling (MMM) initiatives, support enterprise marketing performance reporting, assist in dashboard development, and contribute to foundational tools, frameworks, and best practices that improve marketing measurement and decision-making across the organization.

This role serves as a steward of enterprise marketing effectiveness capabilities, helping establish the reporting standards, measurement frameworks, analytical tools, and reusable resources that support marketing leaders, analytics teams, Brand Marketing Analysts, and Integrated Marketing Communications (IMC) Pods.

The ideal candidate combines strong analytical skills, attention to detail, project management discipline, and curiosity about the factors that drive marketing effectiveness and business growth.

### Education

* Bachelor’s degree in Analytics, Marketing, Business, Economics, Statistics, Mathematics, Data Science, or a related field, or equivalent combination of education and relevant experience.

### Work Experience

* 3–5 years of experience in analytics, business intelligence, marketing analytics, media analytics, consumer insights, or a related discipline.
* Experience creating reports, scorecards, dashboards, and data visualizations.
* Experience working with large datasets and multiple data sources.
* Experience supporting cross-functional projects and stakeholders.
* Exposure to marketing measurement, media analytics, attribution, marketing effectiveness, or marketing mix modeling preferred.
* Experience in consumer, restaurant, retail, e-commerce, hospitality, or agency environments preferred.

### Skills & Abilities

* Analytics & Business Insights
+ Strong analytical, critical-thinking, and problem-solving skills.
+ Ability to synthesize data into clear, actionable business insights.
+ Strong attention to detail and commitment to data accuracy.
+ Ability to identify trends, risks, and optimization opportunities.
+ Working knowledge of marketing KPIs and media performance concepts.
* Communication & Collaboration
+ Strong written, verbal, and presentation communication skills.
+ Ability to explain analytical findings to technical and non-technical audiences.
+ Strong stakeholder-management and relationship-building skills.
+ Ability to collaborate effectively across Marketing, Finance, Technology, Analytics, agency, and vendor teams.
* Project Management
+ Strong organizational and project-management skills.
+ Ability to manage multiple priorities and follow through on deliverables.
+ Demonstrated ability to meet deadlines in a fast-paced, matrixed environment.
+ Self-starter with curiosity, adaptability, and a continuous-learning mindset.