The Marketing Intern is responsible for a mix of marketing activities. Working primarily with online, promotional, brand and event marketing, the Marketing Intern will help build brand awareness and facilitate lead generation.
The ideal candidate is a results-driven, resourceful, web & tech savvy self-starter requiring little direction, who is comfortable working independently as well as collaboratively in a small, fast-paced environment.
A typical day consists of various supportive activities from administrative tasks to coordinating internal projects and client communications; plus prepping, executing and analysing marketing campaigns. The Marketing Intern must be comfortable with being assigned a goal and running with it — owning projects full circle from conception to delivery to follow-up, all while keeping the Marketing Manager up-to-date on project statuses. The Marketing Intern hustles to meet deadlines and exceeds expectations.
The Marketing Intern must think strategically and analytically with a strong customer focus, and execute nimbly while maintaining a high level of quality. The Marketing Intern must be aggressive with proofreading and checking their work, testing for quality assurance towards excellence. Quality assurance doesn’t end when a project is over — the Marketing Intern checks their live work and continues to optimize and improve their deliverables. The enthusiastic candidate must be extremely organized, have a trustworthy work ethic, and a strong attention to detail, making them a dependable and valuable member of the team.
Above all, the Marketing Intern must be passionate about marketing!
With these high expectations, this is a paid internship with a 15 hour commitment across three weekdays for a 3 month term with potential for an extension.
Marketing, advertising, PR and brand campaign administration Deeply involved in the planning and execution of trade shows Coordinate and ship event materials; when events are local, setting up exhibitor booth Filling out registration and partner forms and making vendor payments Project managing marketing purchases from submitting purchase requests to tracking expenses and keeping providers up to date with their payments Facilitating client and partner communications — retrieving contact info and other data from various internal sources Vendor management: Determine best vendors for supplying marketing products and services and manage relationships with them (e.g.: messenger services, promo items, etc.) Intensive spread sheet work with updating lists and tracking project statuses and timelines: consistency across spread sheets and professional layouts are key – no sloppy data entry or formatting, must be easily scanned and sortable Perform market research and build competitive landscape analysis Assist in targeted lead generation: Online via email and web marketing, and offline via event marketing and advertising within trade journals Contribute to social media content and monitoring Internal corporate project execution such as office branding Strategically takes photos at internal and industry events to demonstrate the most attendance, engagement and interest – has the eye to snap the shot that says the event was a success and creates a buzz when shared like on social media A problem-solver: Doesn’t get caught at a roadblock, but immediately reacts and makes plans to tackle issue and acts on them to overcome challenges — prior to raising hand and alerting if they don’t know something, googles it first and exhausts all efforts at accomplishing task themselves Takes initiative, takes lead, self-motivated — an immediate trouble-shooter but also proactive to plan ahead and plan for risks, sets deadlines for themselves with padding time incorporated taking into consideration errors and resolution time so they can still meet deadlines Track record of assisting in successful marketing campaigns Demonstrated experience in driving results and following through on deliverables with minimal direction required Understanding and usage of sales and marketing principles Extremely comfortable and quick at picking up online tools and various user interfaces — cannot be afraid of technology but dives right into it digging through dashboards Follows the latest marketing and technology news and trends Active in social media networking and is first to know of new features and platforms as well as can apply them and uses them Proficient in Excel, Word, Outlook and PowerPoint Consistent at building and maintaining spread sheets, using Excel formulas and charts Intermediate at HTML, content management systems and email service providers Strong writing, communications and interpersonal skills — diligent and proofreading their own and other team members’ copy, wouldn’t send out even an internal email without re-reading and adjusting for typos before hitting send Organized with strong project management and time management skills to keep themselves and other parties involved in the project on track to hit deadlines Highly detail-oriented — almost obsessed with avoiding typos, misspellings and errors in grammar; and then checking and rechecking their work and clicking through links to achieve intended outcome. If launched a mistake, then immediately notices, takes accountability, resolves it and learns from it to know what to do or not to do next time. Processes feedback and retains it, constantly improving and growing marketing skills and overall professionalism Thorough, efficient, dependable and resourceful critical thinker Positive, energetic attitude, with initiative to use down time to self-educate and read news feeds on marketing, takes webinars and seeks out additional work when bandwidth allows
Background in marketing, sales, communications, advertising or a related focus
Additional Desired Experience
At least one (1) year of experience in marketing, sales or advertising, preferably in B to B· At least one (1) year executing marketing activities for a web service, software or in supply chain
What would determine success in this position?
To perform this job successfully, the individual must be both creative and analytical with great problem-solving skills and initiative to manage through ambiguity. This person must be goal-oriented, proactive and able to work independently while effectively engaging resources from diverse groups across NeoGrid. The individual should demonstrate a “roll up your sleeves” attitude with high energy that matches the pace and excitement of a high growth organization. Such performance must be sustained over time. A tech-savviness coupled with a passion for marketing and quality is essential. This list is representative of the knowledge, skill, and/or ability required.
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