Marketing Lead

Here in the UK we employ around 5,000 people across the country to deliver services that have a profound impact on people's lives. Benefits include: • 25 days annual leave • 9% combined pension • Holiday trade scheme • Flexible benefits package • Develop compelling content and design briefs to support marketing plans/activities • Draft engaging and creative copy for a range of materials underpinned by behavioral science • Deliver marketing plans and activities in line with our UK marketing strategy and plans, whilst adhering to commissioner/client requirements • Develop pro-active, cross-channel communications campaigns to support sales/referral generation • Deploy and oversee digital marketing activity, online, paid and social • Experience of evaluating marketing and campaign activity to determine impact and ROI • Lead a team of Executives, providing coaching and mentoring to junior members of the team Qualifications & Experience • Educated to at least degree level or equivalent, in a marketing, communications or English related discipline • Solid Marketing/Communications experience • Experience of digital marketing activity particularly paid social/ppc and seo • Experience of managing a team • Extensive copywriting experience (ideally with a copywriting qualification) and of drafting, developing and delivering marketing/ communication plans • Experience of evaluating ROI or other desired outcomes • Member of Chartered Institute of Marketing (desirable) Individual Competencies • Excellent copywriting skills • Solid understanding of marketing/communications best practice • Strong communicator, with exceptional relationship building skills • Solid attention to detail and proof-checking skills • Creative, imaginative self-starter who can bring new ideas to promote the business • Ability to perform comfortably in a fast-paced, deadline-oriented work environment, managing multiple projects/activities, on time and within budget • Confident team player • Commercially astute with the ability to understand business requirements into actionable marketing activity • The ability to travel as required Key Business Priorities We are a Disability Confident Leader, thanks to our commitment to the recruitment, retention and career development of people with disabilities and long term conditions. The Disability Confident scheme includes a guaranteed interview for any applicant with a disability who meets the minimum requirements for a job.