Marketing Lead

Founded in 2018, with employees across the world, The Block is the leading research, analysis, and news brand in the digital asset space. Why Join The Block - Shape the narrative of crypto education, media, and research - not just follow it - Join a company that's respected in the space and has the audience, platform, and reach to move markets - Work remotely with a high-performance team that values ownership, speed, and clarity - Be part of a business that's expanding beyond media into SaaS, certification, and enterprise offerings - Competitive comp, equity, and benefits package The Block is an equal opportunity employer. 5+ years of B2B/B2C marketing experience, ideally in media, SaaS, fintech, or crypto - Deep, practical expertise in Marketo, Salesforce, and SendGrid - not just as a user, but as an operator - A crypto native or at least crypto-fluent: you know the lingo, the culture, and the players - Obsessed with making marketing work - you measure twice and cut once - You're not interested in overspending or building bloated teams; you're scrappy, smart, and surgical - Comfortable operating independently and prioritizing initiatives that move the needle - You understand how to tell a story while still driving to a CTA - Experience with segmentation, nurture flows, lead scoring, and campaign attribution Work location & Authorization Working Hours & Time Zones