Marketing Lead

Company Description

Thorbase is building an inference provider powered by idle compute from datacenters worldwide. We aggregate these resources to deliver the most cost-effective tokens on the market, redefining scalability for global computational needs.

Role Description

B2B

Own positioning and messaging for technical buyersShip credible marketing assets: cost comparisons, benchmarks, migration stories, case studies, and contentBuild enterprise relationships: support conversations with larger buyers, demos, one-pagers, follow-up materials, working with the founder as neededB2C

Own consumer growth: positioning, landing experience, launch campaigns, and creator/social tests aimed at user growth.Run campaigns and channels: blog/SEO, X, newsletters/creators, community presence (e.g. HN, Reddit, dev/AI spaces), and partnership outreachRun disciplined experiments; learn fast without sacrificing brand quality.

Ideal candidate:

2+ years in marketing/growth, ideally B2B tech (API, SaaS, infrastructure, or AI products).Ability to systemise marketing/salesStrength across content, campaigns, and relationshipsComfort selling a technical product to technical buyers (you don’t need to be an engineer, but you should be able to talk to engineers and understanding API docs).Experience with both bottoms-up adoption and helping close larger B2B deals (even if you haven’t run a full enterprise marketing team).Bonus: consumer app growth, creator/newsletter campaigns, or AI/developer community credibility

Not the right fit:

You only do brand or performance marketing without technical product senseYou want a big agency and mature martech on day one

Compensation

Full-time, remote-friendlyBase salary: 80k-100kEquity options available depending on experience