Marketing Lead

ResponsibilitiesSupports the development and leads the execution of integrated, multi-channel strategic marketing plans for one or more products/initiatives/channelsFormulates plans that acquire, grow, and retain customers in support of the product life cycle and line of business goals and objectivesSupports the development and prioritization of business and marketing objectives, development of value propositions and target segments leveraging competitive intelligence and insights to drive growth strategiesContributes to thought leadership and builds consensus among partnersAdapts to and optimizes for a changing business environmentTranslates desired business outcomes into marketing strategy and executes marketing programs/initiatives that may include advertising, sales content and internal communicationsCoordinates and influences complex, multi-functional program teamsEnsures data collected is synthesized and leveraged effectively to provide appropriate business intelligenceInfluences the budget while ensuring all operating activities are optimized and delivered within the established budget frameworkImplements and oversees activities including coordination with legal, compliance, finance, risk and other key partnersLeads partnership with agencies, third parties and internal business partners to coordinate development and execution of programs/initiativesActs as a point of contact with product and digital teams to coordinate strategy and developmentMakes decisions to ensure the business programs/initiatives and customer expectations are being metRequirements5+ years of industry-relevant experienceProven success in delivering direct response campaigns that are optimized based on in-market testing resultsExperience in financial industry marketingCreative problem solver, who combines marketing expertise, consumer insights, and data-based solutions to solve marketing challengesInnovative thinker who is comfortable challenging the status quo, with a proven track record of innovating and reimagining what is possibleStrong written and oral communication skills, including the ability to influence partners and drive cross-functional alignmentExperience leading strategic creative development that delivers business resultsAbility to bring multiple stakeholders together to activate around a common vision and build consensus among partnersBONUS: Experience using SQL to create dynamic and personalized content; Fin Tech experience#J-18808-Ljbffr

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