Marketing Lead

We’re looking for a flexible and versatile marketer who will be responsible for the growth of our inbound and outbound sales channels. The Marketing Lead responsibilities include tracking and analyzing the performance of advertising campaigns, managing the marketing budget, and ensuring that all marketing material is in line with our brand identity. To be successful in this role, you should have hands-on experience with web analytics tools and be able to turn creative ideas into effective advertising projects. Experience within the Ag community is a huge plus. Ultimately, you will help us build and maintain a strong and consistent brand through a wide range of online and offline marketing channels.ResponsibilitiesDevelop strategies and tactics to get the word out about our company and drive qualified traffic to our businessDeploy successful marketing campaigns and own their implementation from ideation to executionExperiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysisProduce valuable and engaging content for our website and social media that attracts and converts our target groupsBuild strategic relationships and partner with key industry players, agencies and vendorsPrepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wiselyOversee and approve marketing material, from website banners to hard copy brochuresMeasure and report on the performance of marketing campaigns, gain insight and assess against goalsAnalyze consumer behavior and adjust email and advertising campaigns accordinglySkillsDemonstrable experience in marketing together with the potential and attitude required to learnProven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivateSolid knowledge of website analytics toolsExperience in setting up and optimizing Google AdWords campaignsNumerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheetsUp-to-date with the latest trends and best practices in online marketing and measurementBS degree in Marketing or related fieldStrong knowledge of the farming community and equipmentAbility to bring new ideas to the team while staying on top of trendsJob Type: Full-timePay: $18.00 - $30.00 per hourExpected hours: 40 per weekBenefits:Dental insuranceHealth insuranceHealth savings accountPaid time offVision insuranceSchedule:8 hour shiftMonday to FridayNo weekendsExperience:Marketing: 3 years (Preferred)Work Location: In personAre you looking for more jobs nearby? Find your favorite jobs now by visiting our online jobs page.