Marketing Lead (Advertising, Events, and Promotions)

We are seeking a skilled Marketing Campaign Manager who will build and lead our digital marketing and live event promotion strategies from the ground up. Key Responsibilities • Establish and implement our digital marketing infrastructure, including selection of advertising platforms and tools • Develop our click-based advertising strategy and build PPC campaigns from scratch across Google Ads, Facebook Ads, and other relevant platforms • Create and launch our social media presence, establishing brand voice, content strategy, and growth plans • Design our event marketing approach and build processes for planning, promoting, and executing live events • Select and implement appropriate analytics tools to measure performance across all marketing channels • Develop budgeting frameworks and ROI measurement systems for digital campaigns and events • Research and recommend the most effective marketing technology stack for our needs • Create documentation and processes to establish marketing best practices within the organization • Train and potentially manage future team members as our marketing function grows • Stay current with digital advertising trends, social media best practices, and event marketing innovations Qualifications • Degree in Marketing, Business, Communications, or related field • 3-5 years of experience in digital marketing and event management • Proven track record of building marketing systems and processes from scratch • Experience launching and growing social media accounts for businesses • Demonstrated ability to establish and manage PPC campaigns from inception • Experience planning and executing promotional events without existing infrastructure • Strong analytical skills and ability to select and implement appropriate measurement tools • Experience evaluating and selecting marketing technology platforms • Entrepreneurial mindset with ability to work independently and create structure • Excellent project management skills and ability to prioritize multiple initiatives • Creative content development skills for both digital and event marketing • Strong written and verbal communication skills What We Offer • Opportunity to build and shape our marketing function from the ground up • Autonomy to implement your vision and make strategic decisions • Potential for growth as the marketing team expands • Competitive salary and benefits package • Professional development opportunities • Relaxed work environment • Flexible hours • All the coffee and snacks you can eat We look forward to learning how your skills and experience make you the perfect addition to our team!