Marketing Liaision

To build and grow census and quality mix by developing the market, working with acute care and other referral sources and providing prospective residents and/or responsible parties with appropriate information and assistance to choosing the nursing center • Evidence of a local referral network from which to develop referrals. • Takes an active role in developing the marketing plan and budget with VP of Business Development by assessing community needs, outlining marketing strategy/objectives, identifying major competitors and identifying specific marketing action items with measurable goals. • Develop relationships with a growing base of referral sources, leading to a consistent flow of quality referrals to the center. Meets weekly with Administrator/department heads to discuss marketing opportunities, concerns and solutions.