Marketing Management

The Director, Enterprise Marketing Management is a senior leadership role responsible for defining, integrating, and executing enterprise-wide clinical marketing and growth strategies for University of Utah Health. This position oversees the department’s most complex marketing portfolios and budgets, guiding strategy across owned, earned, and paid channels to drive awareness, preference, patient volume, and revenue growth. The director serves as a strategic partner to executive leadership, physicians, and care/service line leaders, ensuring marketing efforts are data-driven, brand-aligned, and tightly integrated with institutional priorities. This role emphasizes sustainable, ethical, and mission-aligned growth that advances clinical excellence while earning trust across diverse stakeholder groups. Data, Analytics & Performance Measurement • Define and monitor key marketing KPIs tied to clinical performance, including web engagement, appointments, patient volume, revenue, and brand metrics.