Marketing Manager 1

**Description**

Responsible for the conceptualization, development, execution and evaluation of marketing and communication programs designed to meet business objectives of M&T Bank Corporation business unit managers, while reinforcing the Bank's brand identity.

PRIMARY RESPONSIBILITIES:

Identify business unit marketing and/or communication campaign needs based upon business objectives.

Develop marketing/communication campaign theme and message.

Manage all aspects of the development and execution of each marketing and/or communication campaign project from conceptualization through execution and implementation.

Evaluate campaign for effectiveness in meeting business objectives.

Analyze results of marketing campaigns and develop recommendations based upon campaign results.

Contribute to the development and management of marketing campaign budgets.

Manage marketing project teams, ensuring marketing and communication programs adhere to schedule and meet business objectives.

Understand and adhere to the Company's risk and regulatory standards, policies and controls in accordance with the Company's Risk Appetite.

Identify risk-related issues needing escalation to management.

Promote an environment that supports diversity and reflects the M&T Bank brand.

Maintain M&T internal control standards, including timely implementation of internal and external audit points together with any issues raised by external regulators as applicable.

Complete other related duties as assigned.

Key Responsibilities

Customer Communications

Develop and manage communications for mortgage-servicing customers, including:

Onboarding communications

Escrow-related communications

Payment option education

Website and account guidance

Homeowner newsletters

Digital app messaging

Email marketing campaigns

Campaign Management

Write marketing copy/content.

Create and manage email campaigns.

Define data requirements for email distribution lists.

Submit materials for compliance review.

Coordinate with creative teams and channel partners.

Perform quality assurance (QA/QC) on communications.

Upload and manage email lists.

Website & Content Support

Review the mortgage servicing website.

Recommend and implement content updates.

Expand informational sections as needed.

Stakeholder Management

Partner closely with mortgage servicing business leaders.

Advocate for the business while managing priorities.

Push back appropriately when necessary.

Influence cross-functional teams without direct authority.

**Additional Skills & Qualifications**

Nice-to-Have Qualifications

Marketing Technology Experience

Experience with:

Email marketing platforms (e.g., SmarterHQ or similar)

Salesforce Marketing Cloud

Marketing automation tools

Technical Skills

Not required but beneficial:

Basic HTML/email coding knowledge

Email template editing

Marketing technology experience

Data handling and list management

Manager emphasized that coding is not a requirement. The ideal candidate simply needs to be comfortable using user-friendly email marketing platforms.

**Experience Level**

Expert Level

**Job Type & Location**

This is a Contract position based out of Amherst, NY.

**Pay and Benefits**

The pay range for this position is $50.00 - $52.00/hr.

Individual compensation offered for this position within this range will depend on many factors, including qualifications, skills, relevant experience, job knowledge, geographic location, internal equity, and other pertinent job-related factors.

Eligibility requirements apply to some benefits and may depend on your job
classification and length of employment. Benefits are subject to change and may be
subject to specific elections, plan, or program terms. If eligible, the benefits
available for this temporary role may include the following:
• Medical, dental & vision
• Critical Illness, Accident, and Hospital
• 401(k) Retirement Plan – Pre-tax and Roth post-tax contributions available
• Life Insurance (Voluntary Life & AD&D for the employee and dependents)
• Short and long-term disability
• Health Spending Account (HSA)
• Transportation benefits
• Employee Assistance Program
• Time Off/Leave (PTO, Vacation or Sick Leave)

**Workplace Type**

This is a hybrid position in Amherst,NY.

**Application Deadline**

This position is anticipated to close on Sep 17, 2026.

#### About TEKsystems

We're partners in transformation. We help clients activate ideas and solutions to take advantage of a new world of opportunity. We are a team of 80,000 strong, working with over 6,000 clients, including 80% of the Fortune 500, across North America, Europe and Asia. As an industry leader in Full-Stack Technology Services, Talent Services, and real-world application, we work with progressive leaders to drive change. That's the power of true partnership. TEKsystems is an Allegis Group company.

The company is an equal opportunity employer and will consider all applications without regards to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law.

#### About TEKsystems and TEKsystems Global Services

We’re a leading provider of business and technology services. We accelerate business transformation for our customers. Our expertise in strategy, design, execution and operations unlocks business value through a range of solutions. We’re a team of 80,000 strong, working with over 6,000 customers, including 80% of the Fortune 500 across North America, Europe and Asia, who partner with us for our scale, full-stack capabilities and speed. We’re strategic thinkers, hands-on collaborators, helping customers capitalize on change and master the momentum of technology. We’re building tomorrow by delivering business outcomes and making positive impacts in our global communities. TEKsystems and TEKsystems Global Services are Allegis Group companies. Learn more at TEKsystems.com.

The company is an equal opportunity employer and will consider all applications without regard to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law.

**San Francisco Fair Chance Ordinance:** Pursuant to the San Francisco Fair Chance Ordinance, for all positions located in the city and county of San Francisco, we will consider for employment qualified applicants with arrest and conviction records.

**Massachusetts Lie Detector:** It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

**Use of Artificial Intelligence (AI):** We may use Artificial Intelligence (AI) to support parts of our hiring process, including sourcing, screening, and evaluating candidates. AI helps assess applications and qualifications, but final decisions are made by our hiring team. By applying, you acknowledge and agree that your application may be reviewed using AI tools.