Marketing Manager

OVERALL POSITION FUNCTION: Responsible for the successful management, and performance of the Marketing function of a progressive B2B business in the materials processing industry. DIRECT SUPERVISOR: Director of Sales PRIMARY RESPONSIBILITIES:  Responsible for the creation, implementation, and successful management of a strategic marketing plan including traditional marketing tools: o Trade Shows o Direct Mail Campaign o Print Media o Marketing Collateral o Market Research o New product launch o Customer acquisition/retention/re-engagement o Benchmarking; analysis, interpretation and reporting of sales & market data & competitor analysis.  Continuous Improvement procedures and methodologies in place and effective throughout the Marketing function, as demonstrated by means of consistent and timely reporting in each of the following areas: o Number of new customers. o Total number of sales per customer o Total sales amount by customer. REQUIRED SKILLS AND KNOWLEDGE:  Strong knowledge and experience in successfully managing and optimizing all Marketing aspects of a progressive B to B environment.