Marketing Manager 2 (Growth Marketing, Credit Karma)

Intuit Credit Karma is looking for a data-driven, results-oriented Marketing Manager 2 to join our Charlotte office. In this role, you’ll use your creativity and analytical skills to develop growth marketing strategies, campaigns, and initiatives to drive revenue growth and increase retention.

**Responsibilities**

What You’ll Do: 

* Build, test, deploy, and analyze marketing campaigns across owned channels, including email, push and in-app
* Analyze and interpret performance data to uncover insights and iterate on campaigns to improve KPIs such as open rates, click-through rates, conversion rates, and LTV
* Design and implement A/B tests to optimize each and every component of messages prior to launch
* Report on performance, test outcomes, and key learnings to stakeholders on a regular basis
* Work closely with Product, Engineering, Copy, Design and Brand to transform your ideas into compelling and personalized messages and/or product experiences
* Leverage AI to accelerate your work and impact on the business

**Qualifications**

Basic Qualifications:

* 3+ years of experience in growth marketing, CRM, or lifecycle marketing
* Proven experience with A/B and multivariate testing, including test design, execution, and analysis
* Strong analytical skills with the ability to synthesize data into clear insights and next steps
* Highly organized, detail-oriented, and able to manage multiple campaigns simultaneously in a fast-paced environment
* Excellent communication and collaboration skills; proactive and confident in driving initiatives forward independently and with cross-functional teams

Preferred Qualifications:

* Proficiency with SQL
* Experience using tools like Looker, Tableau or Power BI to analyze and visualize data
* Experience leveraging AI to brainstorm, prepare deliverables and build dashboards

Intuit provides a competitive compensation package with a strong pay for performance rewards approach. This position may be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs (see more about our compensation and benefits at [Intuit®: Careers | Benefits](https://www.intuit.com/careers/benefits/full-time-employees/)). Pay offered is based on factors such as job-related knowledge, skills, experience, and work location. To drive ongoing fair pay for employees, Intuit conducts regular comparisons across categories of ethnicity and gender.