Marketing Manager

The ideal candidate in this role will: • Aspire to inspire transformational moments • Be a strong, strategic, thoughtful leader • Always bring their best possible self and work • Commit to quality and consistency • Seek opportunities to grow and improve • At all times be trustworthy, honest and accountable • Positively contribute to the team culture • Contribute to telling the story of the organization’s initiatives, outcomes, and return on investment for the community in ways that are creative, strategic and outside the standard reporting metrics • Create success through passion for the hospitality industry, the destination, and the vision, mission and values of the organization • Create and execute plans that are a clearly defined road map to achieve the targeted goals of the organization Role and Responsibilities • Oversees new and ongoing marketing and advertising, including broadcast, print, digital and out-of-home activities • Leads creative development and approves creative materials • Develops seasonal campaigns and long-term brand platforms to support leisure and group travel • Acts as “keeper of the brand” and brings to life the brand/destination narrative through creative use of integrated tactics, ensuring brand consistency and continuity • Manages agencies and contractors • Works with Public Relations Manager to create integrated campaigns and amplify paid programs • Works with Digital Marketing Specialist on content projects including website and blog updates, social media programs, email marketing campaigns, etc. Other Duties Please note this job description does not cover or contain all activities, duties or responsibilities that are required of the team member for this job. Expected Competencies • Excellent understanding of the full marketing mix • Strong research and analytics skills • Project management and planning skills • Critical thinking skills with sound independent decision making and problem solving abilities • Superior time management skills • Ability to prioritize and balance multiple projects simultaneously • Excellent relational skills and professional approach to working with a wide variety of stakeholders • Excellent written and verbal communication skills • Strong organization skills and processes knowledge • Superior attention to detail and quality control • Creativity and ability to turn ideas into results • Willingness and ability to learn and grow within the organization • Results driven, proactive and able to work independently and in groups • Ability to maintain a positive attitude and thrive in a fast-paced work environment • Ability to oversee and execute projects with minimum amount of supervision • Ability to recognize and maintain confidentiality of information • Ability to work special events, evenings and weekends as needed Desired Education and Experience • Four-year college degree in marketing, business or related field and/or more than five years’ work experience in a marketing capacity • Experience in developing marketing communications initiatives/programs, including digital, advertising and/or PR agency experience • Fundamental knowledge of web development, CMS/CRM systems, web analytics tools and reporting, including Google Analytics • Basic production art skills and experience, including Adobe Creative Suite • Proficiency in Microsoft Office products including Word, Outlook, PowerPoint and Excel; proficiency in both PC and MAC environments; familiar with cloud computing environments • Experience managing budgets • Experience managing direct reports, agencies and contractors • Knowledge of Monterey County • Prior travel/tourism and/or group/meetings marketing experience Work Environment This position operates in a clerical office setting. Position Type/Expected Hours of Work This is a full-time position. Travel Expectation This position may require up to 10% local travel.