Marketing Manager

Department: Sales & Marketing Department ? Corporate Level This position is responsible for building brand awareness and creating marketing campaigns that generate revenue for the portfolio of Yedla managed hotels. It also supports the overall growth of the management company by increasing the value of the Yedla brand itself for owners and investors. • Manage social media content for YMC (currently includes Instagram, Facebook, LinkedIn and twitter accounts) • Make recommendations for content calendar and solicit content from YMC hotel portfolio • Current awareness of all social media platforms to make recommendations for future platforms • Create & maintain social media policies and guidelines for hotels (example AC Hotel require hotel Instagram accounts) • Responsible for graphic design for corporate and for property level collateral • Responsible for coordinating with Corporate Sales and Property sales to create and execute digital campaigns (such as facebook ads) • Analyze market place data to identify feeder markets (example: Placer inc subscription) • Networking with PR organizations / tourism organizations to advance Yedla brand awareness • Assist with marketing and public relations activities affiliated with opening process for hotels • Manage influencer requests for hotel stays • Provide monthly analytics on social media, marketing, and advertising results • Assist corporate departments with creation of new forms, documents, and handbooks • Create / update Media Relations best practices for hotels • Manage media communications for corporate office as well as media policies for hotels • Increase YMC profile by pitching stories ideas to local media as well as hotel related media • Coordinate any brand / external PR marketing initiatives (example Hilton social media standards) • Innovative ideas for video / collateral support for HR department for recruiting as well as marketing/promotions • Assist corporate sales with Community Events and Yedla Cares volunteer programs or initiatives • Maintain and promote a teamwork environment with effective and clear communication throughout the hotel.