Marketing Manager

We believe our success as a company is reflected in the success of our members which is why everything we do is rooted in the goal of supporting our members to grow and flourish. Our members choose Launch Workplaces because of our four core pillars. Your responsibilities include tracking and analyzing the performance of our marketing initiatives, drafting and editing content and communications, managing a budget, managing our website and social media accounts, and ensuring that all marketing material is in line with our brand identity. To be successful in this role, you should have hands- on experience with the major digital marketing channels and be able to track and analyze results with ease. Key Responsibilities (Including, but not limited to) • Collaborate with internal and external team members to deploy successful marketing campaigns and own their implementation from ideation to execution • Assist with the development of strategies and tactics that get the word out about our company and drive qualified traffic to our business • Oversee and contribute to a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, publicity, social media, lead generation campaigns, copywriting, and overall performance • Write drafts and edit content for publication on our website and marketing collateral • Create sales enablement documents • Prepare and monitor the marketing budget on a quarterly and annual basis • Oversee and approve marketing materials, from website banners to hard copy brochures and case studies • Measure and report on the performance of marketing campaigns, gain insight, and assess against goals • Draft and send email communications to members, brokers, and subscribers using Zoho and/or MailChimp • Maintain all third party directory listings and respond to reviews • Manage social media accounts, including Facebook, Instagram, LinkedIn, and Twitter • Document and organize recurring marketing responsibilities into standard operating procedures • Maintain project statuses within Monday, our project management tool Required Education, Skills and Qualifications • 3-5 years in a marketing management/coordination role • Ability to prioritize workloads and manage to deadlines • Project management experience-specific campaigns, timelines and projects • Proven experience in creatively devising and managing marketing strategies across multiple marketing channels, including search engine optimization, pay-per-click advertising, website, social media, design, marketing automation, and email • Knowledge and experience working with marketing technologies including, SEO, SEM, PPC, conversion optimization, social media planning, email, content management systems, CRM, analytics • Solid knowledge of website analytics tools and reporting (e.g., Google Analytics) • Knowledge of basic HTML and/or experience making content changes on a website (WordPress) • Ability to use a wide variety of software, including Word, Excel, Google Docs, social media scheduling tools, and more • Experience working with and maintaining a CRM (Zoho experience is a big plus) • Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets • Must be self-motivated team player, professional, with a high attention to detail exceptional organizational skills, and possess excellent oral and written communication skills • Up-to-date with the latest trends and best practices in online marketing and measurement This position may be performed remotely 50% of the time.