Marketing Manager

As the Marketing Manager, you'll be responsible for developing and executing strategies that drive customer acquisition and measurable revenue growth by testing, scaling, and expanding paid marketing channels including Linked In, Meta, Google Ads, Google Display, You Tube as well as through Church associations and dioceses. Paid Customer Acquisition • Through scientific, CAC-based digital advertising on Linked In, Meta, Google, You Tube, and affiliate networks • Where each customer acquisition channel is tracked to determine CPL and CPA • Using both ToF (cold) and BoF (warm) retargeting advertising to optimize conversion and CPA • Setting up a Custom Audience list to market to using an ABM list of churches • Set up a Lookalike List (LaL) to market to using the existing customer list • Target CPA within a six-month revenue payback window • Familiarity with unit economics of a B2B SaaS business (CAC, ARPU, churn, LTV) Conversion Rate Optimization • Creation, testing and CRO of our creatives, ad copy, landing pages, lead magnets, and prospect follow-up sequences • Improving both paid visitor to trial and trial to paying conversion Outbound Marketing • Customer acquisition through 1:1 reach outs to an ABM list of all U.S. based churches, via email, Linked In, and direct mail • Either done in-house via an SDR or outsourced Content Marketing • Via our newsletter • Via our automated sequences • To build awareness of our brand within our niche of U.S. churches Tradeshow Marketing • Ramping up our church industry tradeshow and digital event presence Initially we're seeking someone with the detailed skill set in digital advertising to manage our customer acquisition channels directly instead of via an agency. We are looking for an experienced person to oversee all paid media, thoughtfully optimize, scale, and manage a growing marketing budget and expand the number of customer acquisition channels. What You'll Do: • 2x New Customer Acquisition • Desired Outcome: Increase the number of new customers we add each month, while staying within our CAC goals, by scaling up existing channels and expanding into new digital channels. • KPI: # of New Customers Per Month • Calculate CPL and CPA on Linked In, Meta, Google, Outbound, Trade shows, and Direct Mail • Desired Outcome: Have accurate CPL and CPA numbers for each of the above six channels.