June 8, 2024

Marketing Manager

Detroit Lions Clinton Twp, Michigan

The Marketing Manager will be responsible for supporting the Detroit Lions' and Ford Field's integrated brand and fan marketing plans in the US and abroad, by developing and executing marketing programming that helps meet business objectives and drives revenue. • Work alongside the International Strategy Manager to implement the Lions’ global brand strategy and drive fandom in select international markets including responsibility for: • International agency relationship management • Brand development • On-site activations • Fan growth and acquisition • Influencer marketing • Licensed merchandising • Develop and manage media trades and buys with key media vendors. • Will adjust work schedule to meet departmental demands, including being available to work a non-standard schedule in support of international travel, football operations, events, and other Marketing activities, including holidays and weekends as needed. • 5+ years of prior experience in advertising/marketing/international marketing for a professional sports team, agency, or brand. • Previous experience with a professional sports team preferred.

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