General Summary:Generate, plan, implement, and optimize brand strategies to drive brand growth in the US Market. Develop annual marketing plans including brand objectives, strategies and tactics, volume sales budgets and marketing expense budgets, which integrate overall brand and company objectives and illustrate a strong understanding of brand strengths, weaknesses, opportunities, and threats in the marketplace. Manage the advertising development process including management of the media buying agency and assessment of media proposals and partnering with advertising/marketing agencies to develop brand concepts. Responsibilities • Fulfill Storck Values: Sense of Belonging, Passion, and Growth • Other duties as assigned • Experience in a role leading the development of new or existing products or strategies from conception to implementation • Experience developing and implementing marketing plans and strategies, specifically including emerging/new product development/launches, managing marketing initiatives including market research, consumer and trade promotions, packaging, advertising and selling materials/presentations.
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