Marketing Manager

Lead Generation, Campaign Strategy & Sales Support • Plan, execute, and optimize multi-channel lead generation campaigns • Manage paid advertising across Meta Ads and Google Ads • Develop campaign messaging, creative direction, and calls-to-action • Build and optimize lead funnels from ads through CRM and sales handoff • Track cost per lead, conversion rates, and campaign ROI • Collaborate with sales to improve lead follow-up and conversion • Create and manage landing pages and campaign forms Website, SEO & Digital Infrastructure • Manage website updates and content in WordPress • Maintain and optimize house plan listings and landing pages • Improve SEO, local visibility, and website conversion performance • Manage Google Business Profile and website performance tracking Brand, Creative Direction & Content • Maintain brand voice and visual consistency across channels • Direct creative strategy for ads, web, social, and print • Oversee design of marketing assets and campaign creative • Capture and curate job site and completed home content • Write copy for ads, web pages, listings, emails, and social • Create strategic, campaign-driven content aligned with active marketing initiatives and business goals Required Qualifications • Meta Ads Manager & Google Ads: Proven experience driving lead generation and managing paid campaigns • HubSpot CRM: Hands-on experience building lead funnels, managing pipelines, and automations • Analytics & Reporting Tools: Strong ability to track CPL, conversions, and ROI and report on performance • WordPress & SEO Tools: Ability to manage website updates, landing pages, and basic SEO • Adobe Photoshop & Canva: Strong creative and copywriting skills for ads, web, and campaigns • Project Management Tools: Ability to manage multiple campaigns and priorities with minimal oversight Ability to Relocate: • Hickory, NC 28601: Relocate before starting work (Required)