Marketing Manager

McClure Company has been voted one of the best companies to work for in Pennsylvania, consecutively, since 2009! This position is responsible for identifying marketing strategies for the company and for developing, implementing, and executing strategic plans to generate new business leads and promote products and services. Key Responsibilities • Develop comprehensive marketing plans and strategies aligned with business goals • Conduct market research and analyze trends to identify new marketing opportunities • Collaborate with senior management to set marketing budgets and objectives • Plan, execute, and oversee marketing campaigns across various channels (digital, print, social media, etc.) • Coordinate with internal teams to develop compelling marketing materials • Ensure consistent brand messaging and visual identity across all marketing channels • Oversee content creation for marketing materials, including website content, blogs, press releases, and social media posts • Manage digital marketing efforts, including SEO/SEM, email marketing, social media, and online advertising • Utilize web analytics tools to track and improve digital marketing performance • Stay updated with the latest digital marketing trends and technologies • Use data-driven insights to optimize marketing efforts • Collaborate with the sales team to develop effective sales tools and materials • Provide support in lead generation and customer acquisition efforts • Plan and coordinate promotional events, trade shows, and conferences • Manage event logistics, marketing materials, and post-event follow-up activities • Build and maintain strong relationships with clients, partners, and key stakeholders • Other duties as assigned Authorization to work in the United States indefinitely without restriction or sponsorship.