• Oversee day-to-day execution of marketing initiatives while collaborating with the sales team to continuously refine strategies and introduce innovative approaches as needed. • Monitor, analyze and distribute key marketing performance metrics, including lead generation, conversion rates, customer acquisition costs, and ROI, to optimize marketing efforts. • Maintain a minimum ROAS of 4.5 on digital campaigns by consistently evaluating campaign effectiveness and adjusting strategies as needed. • Generate a minimum of 500 leads per month by implementing targeted lead generation campaigns and optimizing lead capture processes. • A robust understanding of digital marketing and digital media.
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