Brand Management • Own brand voice and narrative across channels; evolve and protect brand consistency • Develop and manage campaigns to build brand awareness, drive affinity, and support retail sell-through • Collaborate with creative, digital, and influencer teams to bring brand moments to life • Monitor brand health, competitive landscape, and category trends Field Marketing & Retail Activation • Develop and execute field marketing initiatives to increase in-store velocity and brand awareness • Manage in-market activations, demos, events, and sampling programs • Build and manage local ambassador teams or demo reps across key markets • Track and report field performance KPIs, foot traffic, conversion and ROI of activities • Collaborate with national retail partners and distributors to coordinate seasonal pushes and launches Qualifications: • 4 - 6 years of experience in CPG marketing, preferably in beverage, sports nutrition, or health & wellness • Proven track record launching consumer products and building brand equity • Strong project management skills with ability to lead cross-functional initiatives • Analytical thinker with creative instincts and a deep understanding of consumer behavior • Comfortable in a fast-paced, entrepreneurial environment • Experience managing regional or field marketing programs Port St Lucie, FL $65,000.00-$75,000.00 6 days ago National Field Marketing Support Manager (1009) Port St Lucie, FL $70,000.00-$250,000.00 1 week ago Executive Project Manager- Strategic Initiatives & Innovation- City Manager's Office
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