Marketing Manager

We’re seeking a Senior Marketing Manager who lives at the intersection of brand storytelling and product strategy. This role blends the analytical rigor of a product marketer with the creative instincts of a brand builder. You’ll lead go-to-market efforts for new products, align positioning across channels, and champion the voice of the consumer across the organization.

Responsibilities:

Brand Management
• Own brand voice and narrative across channels; evolve and protect brand consistency
• Develop and manage campaigns to build brand awareness, drive affinity, and support retail sell-through
• Collaborate with creative, digital, and influencer teams to bring brand moments to life
• Monitor brand health, competitive landscape, and category trends

Product Marketing
• Define and manage go-to-market plans for new SKUs and limited-time releases
• Own consumer insights: leverage DTC and sales data to inform promotion planning
• Coordinate new product development deliverables cross-functionally: design, product, packaging, and inventory

Field Marketing & Retail Activation
• Develop and execute field marketing initiatives to increase in-store velocity and brand awareness
• Manage in-market activations, demos, events, and sampling programs
• Build and manage local ambassador teams or demo reps across key markets
• Track and report field performance KPIs, foot traffic, conversion and ROI of activities
• Collaborate with national retail partners and distributors to coordinate seasonal pushes and launches

Cross-Functional Collaboration
• Serve as the bridge between Marketing, Sales, and Creative
• Support Sales with trade materials, sell-in decks, and promotional planning
• Partner with DTC and Retail teams to optimize product merchandising and storytelling while sticking to timelines

Qualifications:
• 4 - 6 years of experience in CPG marketing, preferably in beverage, sports nutrition, or health & wellness
• Proven track record launching consumer products and building brand equity
• Strong project management skills with ability to lead cross-functional initiatives
• Analytical thinker with creative instincts and a deep understanding of consumer behavior
• Comfortable in a fast-paced, entrepreneurial environment
• Experience managing regional or field marketing programs

Nice to Have
• Familiarity with instore tracking tools (e.g., SPINS, Nielsen, Field Agent)
• Experience with performance marketing and/or influencer strategy
• Retail account marketing experience (e.g., Walmart, GNC, Vitamin Shoppe, Amazon)
• Experience using field marketing software (e.g., Repsly, Promomash, or Brandfolder)
• Passion for fitness, sports, or nutrition industries

DETAILS
• Location: Port St. Lucie, FL (Onsite)
• Compensation: $100-125k (plus up to 10% bonus)
Seniority level
• Seniority level
Mid-Senior level
Employment type
• Employment type
Full-time
Job function
• Job function
Marketing and Sales
• Industries
Business Consulting and Services

Referrals increase your chances of interviewing at Thrive Consulting CA by 2x

Get notified about new Marketing Manager jobs in Port St Lucie, FL.

Palm City, FL $60,000.00-$80,000.00 1 month ago

Port St Lucie, FL $65,000.00-$75,000.00 6 days ago
National Field Marketing Support Manager (1009)

Port St Lucie, FL $70,000.00-$80,000.00 6 days ago
Marketing Director- Liberator Medical Supply
Director of Sales and Marketing, Home Health

Port St Lucie, FL $70,000.00-$250,000.00 1 week ago
Executive Project Manager- Strategic Initiatives & Innovation- City Manager's Office

Port St Lucie, FL $99,301.28-$114,196.47 1 month ago
Leasing Consultant - River North Apartments
JD Store Management - Treasure Coast Square, Jensen Beach, FL

Port St Lucie, FL $50,000.00-$200,000.00 2 months ago
Graphics, Website, and Marketing Specialist
Assistant Community Manager- Live Oak Villas

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
#J-18808-Ljbffr