Marketing Manager

Job Title: Marketing Manager

Location: Hanover, PA - Onsite

Job Type: Full-time

About SPG Capital

SPG Capital is a real estate investment and private lending firm based in South Central Pennsylvania. We invest in and finance residential and commercial properties throughout the Mid-Atlantic region.

Recognized for our success in acquiring, repositioning, and operating investment properties, SPG has evolved into one of Pennsylvania’s leading private real estate lenders — a trusted capital partner for investors and developers seeking speed, certainty, and execution.

As our lending platform continues to grow, SPG is building a high-performance team that thrives in a fast-paced, deal-driven environment and shares our commitment to excellence in every deal we close.

Position Overview

SPG Capital is seeking an entrepreneurial, results-driven Marketing Manager to lead the launch and growth of the marketing efforts for our private lending division.

This is a "ground floor" opportunity to take our successful private lending division and introduce it to a wider audience of real estate investors and borrowers. You will have the autonomy to build the strategy from scratch.

This is a hands-on role for a self-starter who can manage the overall strategy while executing daily tasks required to generate high-quality leads that convert into funded deals. There will be flexibility to utilize external vendors or consultants as needed. Success will be measured by lead volume, lead quality, and contribution to funded loans.

This is currently an individual contributor role reporting directly to executive leadership in office.

Responsibilities

Lead Generation (Primary Focus)

Launch, manage, and optimize Google Ads (PPC) campaignsDevelop keyword strategies targeting high-intent borrowers (e.g., hard money, bridge loans)Continuously improve cost per lead (CPL) and overall ROIWebsite & Funnel

Build or oversee a simple, high-converting lending websiteImplement lead capture forms and borrower deal submission workflowsOptimize landing pages to increase conversion ratesTracking & Performance

Set up and manage Google Analytics, call tracking, and CRM integrationTrack key metrics: cost per lead, lead quality, and funded dealsUse data to continuously refine campaigns and improve performanceBrand Presence & Social

Establish and maintain a professional social media presence (LinkedIn, Facebook, etc.)Ensure consistent branding and credibility across digital platformsShare relevant deals, projects, and company activity to support lead generationTesting & Expansion

Test and evaluate additional channels (Facebook, LinkedIn, SEO, partnerships)Allocate budget toward highest-performing channels and eliminate underperforming onesOwnership

Own marketing performance and results, with a focus on generating qualified borrower leadsQualifications

2-5 years experience in digital marketing and/or lead generation (Google Ads/PPC campaigns)Strong understanding of conversion funnels and performance optimizationExperience with landing page optimization and call tracking toolsAbility to work independently, move quickly, and execute without heavy oversightExperience in lending, real estate, or other high-value lead generation industries preferredFamiliarity with CRM systems (e.g., Salesforce, HubSpot)Benefits:

401(k)Dental insuranceHealth insurancePaid time offVision insuranceApplication Question(s):

Are you 18 years of age or older?This is an individual contributor role that requires daily "hands-on" execution in Google Ads, WordPress, and social platforms. Are you comfortable being the sole person responsible for executing these tasks without a supporting team?Briefly describe a time you took a marketing channel from "zero" to "profitable." What was the first step you took?Which CRM systems (e.g., HubSpot, Salesforce, Pipedrive) have you personally integrated with lead capture forms?What is your expected salary range for this role?Work Location: In person