Marketing Manager

HIGH END is a culture‑driven cannabis retailer in Rochester, NY, dedicated to elevating community, creativity and the customer experience. We are seeking a Marketing Manager who can lead our social media presence, shape our brand voice and support in‑store operations while collaborating closely with our Events team.

This role blends creative leadership with hands‑on retail work, making it ideal for someone who thrives in dynamic environments and understands cannabis culture.

Role Overview

The Marketing Manager will oversee HIGH END’s social media strategy, content direction and brand ambassador program while working 18-20 hours per week in-store. They will be cross‑trained in sales and fulfillment and expected to support the floor as needed — including multitasking between editing and fulfillment during busy periods.

This role collaborates closely with:

Event Coordinator — handles event execution, talent booking and on‑site coordination, setup and breakdown
Partnerships Operations Assistant — handles outreach, vendor communication, staffing
Brand Ambassador Leads — shared leadership structure
Design Team — receives creative briefs from Marketing Manager

The Marketing Manager provides direction and accountability but does not handle graphic design, outreach, or event execution.

Key ResponsibilitiesMarketing & Social Media (Primary Focus)

Develop and manage HIGH END’s social media strategy across Instagram, TikTok, Youtube and other platforms
Create content direction and write creative briefs for the design team
Capture in-store content, product highlights and lifestyle moments
Post and schedule content, manage engagement and maintain brand voice
Track analytics and report insights to leadership
Collaborate with the Partnerships Operations Assistant and Event Coordinator on brand collaborations, vendor features and event-related content

Event Collaboration

Work with the Event Coordinator to align marketing with upcoming events
Provide creative briefs for event promotion materials
Identify desired partners, performers, or vendors for events
Event Coordinator handles booking + talent relations
Partnerships Operations Assistant handles outreach
All collaborate on logistics
Support content capture needs before, during and after events (as scheduled)

Brand Ambassador Program (Shared Leadership)

Work alongside other Brand Ambassador Leads to support the team
Help train ambassadors on brand standards, product knowledge and content expectations
Hold ambassadors accountable to attendance, professionalism and deliverables
Coordinate ambassador involvement in marketing initiatives
Provide direction and feedback

In‑Store Operations (as needed)

Support sales floor operations including customer service, product education and checkout
Assist with fulfillment tasks such as order packing
Multitask between editing content and fulfillment during high-volume periods
Collaborate with store leadership to ensure marketing aligns with real-time store needs

Qualifications

1–3 years of experience in marketing, social media, or content creation
Strong understanding of cannabis culture and compliance boundaries
Ability to create and edit photo/video content (basic editing skills required)
Comfortable working in a retail environment and supporting operational tasks
Excellent communication, organization and multitasking abilities
Experience collaborating with cross-functional teams
Leadership interest and comfort guiding a team
Must be 21+ and able to meet NYS cannabis employment requirements

What We’re Looking For

Someone who is:

Creative, proactive and culturally tapped in
Comfortable switching between marketing strategy and hands-on retail work
Excited about building a brand and community presence
A natural collaborator who works well with multiple team leads
Organized, reliable, and able to manage multiple projects at once

Pay: $20.00 per hour

Work Location: In person