Marketing Manager

The Marketing Manager is responsible for lead generation, brand presence, and managing the marketing systems that support ABH Construction’s sales goals. This role owns campaign strategy, paid advertising, CRM operations, performance tracking, website management, and creative direction across all major channels.

Core Responsibilities

Lead Generation, Campaign Strategy & Sales Support

Plan, execute, and optimize multi-channel lead generation campaigns
Manage paid advertising across Meta Ads and Google Ads
Develop campaign messaging, creative direction, and calls-to-action
Build and optimize lead funnels from ads through CRM and sales handoff
Track cost per lead, conversion rates, and campaign ROI
Collaborate with sales to improve lead follow-up and conversion
Create and manage landing pages and campaign forms

CRM, Automation & HubSpot

Manage HubSpot CRM pipelines, automation, forms, and reporting
Ensure accurate data flow from ads and website into CRM
Maintain data quality and reporting for leadership and sales

Marketing Analytics & Performance

Track weekly and monthly performance metrics and ROI
Maintain reporting dashboards and conversion tracking
Use performance data to guide budget allocation and optimization

Website, SEO & Digital Infrastructure

Manage website updates and content in WordPress
Maintain and optimize house plan listings and landing pages
Improve SEO, local visibility, and website conversion performance
Manage Google Business Profile and website performance tracking

Brand, Creative Direction & Content

Maintain brand voice and visual consistency across channels
Direct creative strategy for ads, web, social, and print
Oversee design of marketing assets and campaign creative
Capture and curate job site and completed home content
Write copy for ads, web pages, listings, emails, and social
Create strategic, campaign-driven content aligned with active marketing initiatives and business goals

Social Media & Email Marketing

Plan and schedule social content through Meta Business Suite
Build automated email workflows and lead nurture sequences
Segment audiences and align email campaigns with active promotions

Print Marketing & Events

Coordinate production of brochures, signage, and sales materials
Support events, promotions, and community initiatives

Required Qualifications

Meta Ads Manager & Google Ads: Proven experience driving lead generation and managing paid campaigns
HubSpot CRM: Hands-on experience building lead funnels, managing pipelines, and automations
Analytics & Reporting Tools: Strong ability to track CPL, conversions, and ROI and report on performance
WordPress & SEO Tools: Ability to manage website updates, landing pages, and basic SEO
Adobe Photoshop & Canva: Strong creative and copywriting skills for ads, web, and campaigns
Project Management Tools: Ability to manage multiple campaigns and priorities with minimal oversight

Job Type: Full-time

Pay: $50,000.00 - $75,000.00 per year

Benefits:

401(k) matching
Paid time off

Experience:

Marketing: 3 years (Required)

Ability to Commute:

Hickory, NC 28602 (Required)

Ability to Relocate:

Hickory, NC 28602: Relocate before starting work (Required)

Work Location: In person