Marketing Manager

Plan, execute, and optimize multi-channel lead generation campaigns Manage paid advertising across Meta Ads and Google Ads Develop campaign messaging, creative direction, and calls-to-action Build and optimize lead funnels from ads through CRM and sales handoff Track cost per lead, conversion rates, and campaign ROI Collaborate with sales to improve lead follow-up and conversion Create and manage landing pages and campaign forms Manage website updates and content in WordPress Maintain and optimize house plan listings and landing pages Improve SEO, local visibility, and website conversion performance Manage Google Business Profile and website performance tracking Maintain brand voice and visual consistency across channels Direct creative strategy for ads, web, social, and print Oversee design of marketing assets and campaign creative Capture and curate job site and completed home content Write copy for ads, web pages, listings, emails, and social Create strategic, campaign-driven content aligned with active marketing initiatives and business goals Meta Ads Manager & Google Ads: Proven experience driving lead generation and managing paid campaigns HubSpot CRM: Hands-on experience building lead funnels, managing pipelines, and automations Analytics & Reporting Tools: Strong ability to track CPL, conversions, and ROI and report on performance WordPress & SEO Tools: Ability to manage website updates, landing pages, and basic SEO Adobe Photoshop & Canva: Strong creative and copywriting skills for ads, web, and campaigns Project Management Tools: Ability to manage multiple campaigns and priorities with minimal oversight Hickory, NC 28602: Relocate before starting work (Required)