The Marketing Manager will be responsible for conceptualizing, directing, and implementing all aspects of a strategic marketing plan for a regional shopping center that is aligned with the property’s business goals and long-term vision, with the results of increased center foot traffic, sales productivity, and retention. Social Media is a fundamental of the marketing program and the MM must have a full understanding and knowledge on current social media trends. MM will be responsible for knowing when to post on all social media channels. MM is expected to have a full understanding of onsite event activations such as the planning, executing, and hosting of all events in the center’s marketing program. In conjunction with General Manager and Field Marketing Manager, MM is expected to develop an annual marketing plan for the property that algins with the budget and portfolio guidelines.
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